Snapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people’s privacy. Martin Beck on June 22, 2015 Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at … Continue reading Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising
Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations
We’ve all seen the Staples Easy Button–a marketing schtick which imagines one button could solve any problem you had. In the case of Staples, that button was just a metaphor for buying more ink and paper at their store. But now, The Button Corporation wants to make that magic product a reality. They … Continue reading This One Red Button Promises To Do Anything
