Tag Archives: Project

Kicking Off Your Explainer Video Project: 18 Important Questions to Get You Started

August 3, 2016 You’ve read a lot about explainer videos and you’ve decided that one is the best way to deliver your message and showcase your brand. But when you’re about to kick off the project, you realize that there are still a lot of things to decide before the final cut is in your … Continue reading Kicking Off Your Explainer Video Project: 18 Important Questions to Get You Started

6 custom Google Analytics reports you should use for every CRO project

Are you getting the most out of Google Analytics for conversion rate optimization (CRO)? Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics. Jeremy Smith on July 7, 2016 at 9:26 am Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As … Continue reading 6 custom Google Analytics reports you should use for every CRO project

Is This Project Possible, Probable or Inevitable?

by Bob Apollo June 9, 2016 Follow @bobapolloJune 9, 2016 We all know how hard it is to accurately qualify sales opportunities. We all know how often even apparently well-qualified opportunities get delayed or abandoned altogether. And you’re probably tired of my quoting the CSO Insights research that fewer than 50% of forecasted opportunities actually … Continue reading Is This Project Possible, Probable or Inevitable?

Manage Complex Projects – Manage Project Benefits, Not Just Deliverables

by Joan Harbin May 25, 2016May 25, 2016 If you aren’t managing the benefits expected from the project (assuming they were identified before the project commenced) the probability of them being realized is low. We recently addressed the “Big, Small, Quickly” approach to managing complex projects. Diving into one piece of that — it is … Continue reading Manage Complex Projects – Manage Project Benefits, Not Just Deliverables

What Really Happens in the Project Management Recruitment Process

by Lindsay Scott April 9, 2016 Follow @projectmgmtApril 9, 2016 Over the years I’ve been dissecting and writing about the project management recruitment process, providing advice, hints and tips on how any project management jobseeker can improve their job hunting tactics. Why? Well one thing that has become painfully obvious over the years is just … Continue reading What Really Happens in the Project Management Recruitment Process

7 Factors That Can Derail Your Website Redesign Project

by Tim Asimos January 20, 2016 Follow @timasimosJanuary 20, 2016 While investing in a strategic website redesign can greatly improve your online presence and position your firm for more success in business development, several avoidable factors can quickly derail a web development project. In addition to the need to avoid some critical mistakes in the … Continue reading 7 Factors That Can Derail Your Website Redesign Project

Considering An Ecommerce Replatform Project, Address These Issues First

by Abbe Miller January 20, 2016 Follow @NetSphereStratJanuary 20, 2016 Having been employed by such technology titans as AT&T and IBM, I have seen far too many situations where companies move to a new eCommerce platform but didn’t understand the reasons why. I remember a B2C site that suffered from sluggish performance from day one. … Continue reading Considering An Ecommerce Replatform Project, Address These Issues First