Tag Archives: Programmatic

How Does AI Impact Email Marketing and Programmatic Email Advertising?

Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?

Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic

Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic by Laurie Sullivan  @lauriesullivan, October 30, 2020 Search intelligence company Captify on Monday will announce the appointment of former Comcast executive Brendan Condon to global chief revenue officer, charged with driving worldwide growth. Condon, who officially stepped into the role earlier this month, … Continue reading Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic

B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021

Ioana Dulcu September 24, 2020 2021 holds a lot of promise for B2B marketers who leverage the best digital trends to their advantage. Read this post to learn why and how programmatic email monetization can help. B2B marketers look to the final months of 2020 and the coming new year to help them move beyond … Continue reading B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan  @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

ReAppi Built To Boost Programmatic App Retargeting

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading ReAppi Built To Boost Programmatic App Retargeting

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

Debunking the top 5 stereotypes of programmatic traders

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. Alex Perrin on April 22, 2019   Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their … Continue reading Debunking the top 5 stereotypes of programmatic traders

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019  Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations