Tag Archives: Programmatic

How to drive email innovation with programmatic coverage

With so many customer touchpoints, email marketers need automated solutions to meet their needs. Corey Patterson on April 26, 2022 “The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out … Continue reading How to drive email innovation with programmatic coverage

MiQ announces post-cookie programmatic package

The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering. Kim Davis on April 4, 2022 MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded … Continue reading MiQ announces post-cookie programmatic package

Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Gannett ad mishap highlights concerns about programmatic advertising

Ads ran on the wrong websites for nine months before being caught by researchers Constantine von Hoffman on March 14, 2022 The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising.  The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for … Continue reading Gannett ad mishap highlights concerns about programmatic advertising

Walgreens Advertising Group Launches Self-Serve Programmatic Effort

Walgreens Advertising Group Launches Self-Serve Programmatic Effort by Fern Siegel , February 18, 2022 Walgreens Advertising Group has launched a self-serve programmatic effort that gives brand advertisers better control of their campaigns. It extends the company’s belief that retail media is solidly positioned to be a core disruptor in any market to any customer. Advertisers … Continue reading Walgreens Advertising Group Launches Self-Serve Programmatic Effort

Mediavine boosts programmatic ad spend on minority-owned inventory

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory

Boost Campaign Performance With Programmatic Audio Advertising

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising

3 Key Steps to Plan the Perfect Programmatic Campaign

Maggie Erickson October 1, 2021 Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, you’ll set your key performance indicators (KPIs), determine a budget, … Continue reading 3 Key Steps to Plan the Perfect Programmatic Campaign

The Best Guide to Email Monetization with Programmatic Native Ads

Ioana Dulcu July 9, 2021 There are many ways to monetize content. You can sell ads on your site, promote affiliate products, or use email monetization with programmatic native ads. Of all those things, although we can see ads in more and more newsletters, monetizing emails with ads is still the strategy publishers tend to … Continue reading The Best Guide to Email Monetization with Programmatic Native Ads

How to Create a Programmatic Ad Campaign For Beginners

Nick Brown June 29, 2021 Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely available bot software download or AI-driven software. We’ve seen automation used from the start of the customer journey, by automating onboarding with the help of a client onboarding process template, … Continue reading How to Create a Programmatic Ad Campaign For Beginners