Tag Archives: Programmatic

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan  @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

ReAppi Built To Boost Programmatic App Retargeting

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading ReAppi Built To Boost Programmatic App Retargeting

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

Debunking the top 5 stereotypes of programmatic traders

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. Alex Perrin on April 22, 2019   Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their … Continue reading Debunking the top 5 stereotypes of programmatic traders

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019  Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Tying Search To Programmatic And Direct Mail Improves Results

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results

Why the SaaS model is right for programmatic

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018   Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic

Why you should embrace a full-funnel strategy for programmatic display

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018   Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display