Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program
Megan ConleyJuly 22, 2015 When it comes to starting any business, crafting a successful business plan is often the first step –– one which causes many to reconsider, or worse, quit. This is especially true for those looking to launch sustainable product lines, a business model that typically charges higher prices in return for offering … Continue reading Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns. Martin Beck on June 1, 2015 Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Essentially … Continue reading Twitter Woos Businesses With Launch Of “Official Partner Program”
Tricia Mool June 1st, 2015 Photo credit: Flickr If your car ran well sometimes but not others, you’d probably run a diagnostic. If you found one system or part worked well, you’d move onto the next until you knew what was wrong and what wasn’t. The same can hold true for your marketing program. … Continue reading How To Audit Your Marketing Program
Amanda NelsonMay 18, 2015 According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll … Continue reading How To Build A Lead Scoring Program [Infographic]
Tim AsimosMay 13, 2015 Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of time. By delivering the right message, at the right time, to the right person, you’ll greatly increase the impact of your efforts. Email marketing drip programs (also known as … Continue reading 5 Easy Steps to Create an Email Marketing Drip Program
The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry. Ginny Marvin on May 11, 2015 As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital … Continue reading Certification Program For Digital Marketers With Focus On Data Skills
Susan SolovicApril 23, 2015 The descriptive phrase “user friendly” was invented because so many processes associated with technology can be a pain. Frankly, getting a small business firmly and properly established in Google search results and maps has been difficult for many owners. A friend of mine does online editorial work with several small businesses … Continue reading New Google Program May Be Just What Your Small Business Needs
Janette SpeyerMarch 26, 2015 Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers. Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate with their partners by driving traffic to their online … Continue reading Designing A Social Media Program That Generates Retail Sales
Brittany HurlburtMarch 20, 2015 We regularly get advice from our friends, family, colleagues, hell even strangers shouting in the streets, on what to buy, what to watch, what to eat, and what to wear. But before we execute that purchase, we tend to look at what others have said about that product or service (even … Continue reading 9 Referral Program Wins
