Tag Archives: Program

Four Tips for Getting an A/B Testing Program off the Ground

Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground →

5 Mistakes To Avoid With Your Intern Program

Internship

Jamie NicholAugust 18, 2015 Peak intern season is wrapping up, so it’s a perfect time to take what you’ve learned and make changes for the next go-round. As you adjust your programming for the next wave of interns, keep these five common mistakes in mind… and avoid them! 1. Throwing interns into their work right … Continue reading 5 Mistakes To Avoid With Your Intern Program →

How to Develop an Event-Based Lead Nurturing Email Marketing Program

Email Marketing

Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program →

Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart

Product Management

Megan ConleyJuly 22, 2015 When it comes to starting any business, crafting a successful business plan is often the first step –– one which causes many to reconsider, or worse, quit. This is especially true for those looking to launch sustainable product lines, a business model that typically charges higher prices in return for offering … Continue reading Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart →

Twitter Woos Businesses With Launch Of “Official Partner Program”

Twitter

Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns. Martin Beck on June 1, 2015 Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Essentially … Continue reading Twitter Woos Businesses With Launch Of “Official Partner Program” →

How To Audit Your Marketing Program

SEO Audit

Tricia Mool June 1st, 2015 Photo credit: Flickr If your car ran well sometimes but not others, you’d probably run a diagnostic. If you found one system or part worked well, you’d move onto the next until you knew what was wrong and what wasn’t. The same can hold true for your marketing program. … Continue reading How To Audit Your Marketing Program →

How To Build A Lead Scoring Program [Infographic]

Leads Conversion

Amanda NelsonMay 18, 2015 According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll … Continue reading How To Build A Lead Scoring Program [Infographic] →

5 Easy Steps to Create an Email Marketing Drip Program

Email Marketing

Tim AsimosMay 13, 2015 Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of time. By delivering the right message, at the right time, to the right person, you’ll greatly increase the impact of your efforts. Email marketing drip programs (also known as … Continue reading 5 Easy Steps to Create an Email Marketing Drip Program →

Certification Program For Digital Marketers With Focus On Data Skills

Digital Marketing

The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry. Ginny Marvin on May 11, 2015 As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital … Continue reading Certification Program For Digital Marketers With Focus On Data Skills →

New Google Program May Be Just What Your Small Business Needs

Small Business

Susan SolovicApril 23, 2015 The descriptive phrase “user friendly” was invented because so many processes associated with technology can be a pain. Frankly, getting a small business firmly and properly established in Google search results and maps has been difficult for many owners. A friend of mine does online editorial work with several small businesses … Continue reading New Google Program May Be Just What Your Small Business Needs →