Kaitlin StichMarch 15, 2015 While webinar programs are still one of the most effective ways for B2B marketers to generate demand, they can also make up a significant part of a marketing team’s budget and bandwidth. However, there are plenty of obstacles that can crop up, making it challenging to report on webinar program effectiveness. … Continue reading How to measure webinar and video program ROI
Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
Julia BorginiFebruary 28, 2015 In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service, technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report: you’ll see that 92 percent of B2B companies are using … Continue reading Make Social Media Part Of Your B2B Lead Management Program
Amy ScanlonFebruary 23, 2015 Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate … Continue reading How Small Businesses Can Scale Their Affiliate Program
Jason DeaFebruary 21, 2015 What would you say if I told you that one simple marketing tactic could help boost your online sales by nearly 10%? As far as marketing tactics to try, I’d say that’s not too shabby. So what is this mythical marketing tactic? Well it’s not mythical at all, nor is it … Continue reading A High-Octane Customer Referral Program Example
Tea SilvestreFebruary 17, 2015 Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on her hard drive). She’s attended every telesummit, … Continue reading Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program)
Thinking about implementing recurring billing or want to know how to increase conversions? Columnist Neil Patel shares ways to optimize for this payment option. Neil Patel on February 13, 2015 Recurring billing is the holy grail of SaaS (Software as a Service) revenue. I advise any startup with SaaS to implement recurring billing into their … Continue reading Tips To Dramatically Improve Your Recurring Billing Program
Michael GerardFebruary 4, 2015 You may have the best, most original blog content in the world as part of your content marketing strategy, but your budget and audience will both appreciate third-party contributions from guest posts. From providing a new perspective on your usual blog content, to accessing a whole new audience, these are just … Continue reading 6 Steps to Launch a Guest Blogging Program
If your CRO efforts are underperforming, chances are it’s as much a matter of internal politics as external competition. Columnist Tim Ash provides tips for dealing with the former. Tim Ash on January 23, 2015 If your business is struggling to compete online, it might have less to do with your competitive landscape than with … Continue reading 5 Tips For A Successful Conversion Rate Optimization Program
