Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
Albertsons Can Fuel Performance With Travel Loyalty Program by Laurie Sullivan , Staff Writer, September 24, 2025 Albertsons Companies and its Media Collective retail ad network rolled out an innovative program this week. The company launched a grocery cashback rewards program that allows consumers to use points to book travel. It links to a travel … Continue reading Albertsons Can Fuel Performance With Travel Loyalty Program
A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. Ryan Phelan on September 17, 2025 A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they … Continue reading Time for a ‘Welcome Back’ program for returning customers?
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
May 14, 2025 Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture BY Grace Snelling Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired … Continue reading Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture
January 16, 2025 Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away The American Climate Corps is shutting down before Trump takes office. What even was it? BY Grist and Kate Yoder Giorgio Zampaglione loved his two-hour commute from the town of Mount Shasta into … Continue reading Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away
October 19, 2024 5 best-kept secrets of McKinsey & Co.’s leadership program Pro tip: ‘A culture of flexibility and innovation is essential to staying competitive in a digital landscape.’ BY Next Big Idea Club Dana Maor is a senior partner at McKinsey & Company. She is the global co-head and Europe leader for the McKinsey People … Continue reading 5 best-kept secrets of McKinsey & Co.’s leadership program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
October 06, 2024 ‘Oyster sommelier’ is now a job, thanks to this new oyster-education program Two bivalve experts have pried open a whole new line of work for the hospitality industry. BY Andrea Strong When Jeremy Benson approaches a restaurant table as a sommelier, he’s prepared to talk about what you might expect: flavor profile, geography, … Continue reading ‘Oyster sommelier’ is now a job, thanks to this new oyster-education program
Indiegogo introduces its new guaranteed shipping program The Shipping Guaranteed program ensures you get the product or your money back. jeremy gan Mon, Aug 26, 2024 Indiegogo Indiegogo has just introduced a Shipping Guarantee program to assure buyers they’ll get their products. Previously, there was no guarantee that you would receive the … Continue reading Indiegogo introduces its new guaranteed shipping program
