Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 LinkedIn is great, but you’re not using its full potential if you’re not on Sales Navigator—a platform that allows B2B sales professionals to get in touch with decision-makers and clients. Unlike a basic LinkedIn profile, this tool allows you get lead recommendations, find … Continue reading How to Land Clients and Build Professional Relationships with LinkedIn Sales Navigator
Lee Frederiksen — April 5, 2018 Follow @hingemarketing— April 5, 2018 Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article, we will try to make it a bit easier. We’ll start by defining exactly what a competitive strategy is and explore the different types … Continue reading Competitive Strategy for Professional Services
Peter Liefer II — March 6, 2018 Follow @peter_liefer — March 6, 2018 Search Engine Optimization writing focuses on grabbing the attention of the search engines using specific and targeted keywords or keyword phrases. For years, the marketing technique has successfully drawn people to websites that provide the information, products, and/or services they need. How? … Continue reading 7 Tricks Up A Professional SEO Writer’s Sleeve
Andrew Gazdecki — February 23, 2018 Follow @biznessapps — February 23, 2018 Video marketing is here to stay; it’s an essential selling and marketing tool for any business. If you are wondering whether it’s worth investing in video marketing, the answer is yes. The numbers in support of video marketing are staggering: Video marketers get … Continue reading How To Make a Video Like a Professional For Under $250
Warren Knight — February 13, 2018 Follow @warrenknight — February 13, 2018 I remember writing the first edition of Think #Digital First in 2014, and bringing together a list of amazing tools that have helped me grow my business over the years. When it came round to writing the second edition last year, I noticed … Continue reading How To Make Professional Images, Infographics and Presentations Online
Dan Swift — February 8, 2018 Follow @danjswift — February 8, 2018 Many people join LinkedIn to get a job or to change jobs. They upload their resume or CV proudly boasting about their professional accomplishments in an attempt to appeal to recruiters and hiring managers. Others join, then do little more, presenting an empty … Continue reading Your LinkedIn Profile: Resume or Your Professional Reputation?
Paul Keijzer — January 30, 2018 Follow @Paul_Keijzer — January 30, 2018 FotografieLink / Pixabay Not too long ago I wrote a piece on 5 life skills every professional should know. These are the basics that you won’t learn about in college or university but should have in your arsenal of skills to succeed in … Continue reading 4 Basic Skills Every Professional Should Equip Themselves With
Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
Kayla Waring — November 7, 2017 — November 7, 2017 In today’s day and age, video content is king. In fact, 59% of people say that if they are given the choice between text and video, they’ll choose video (MWP). But not everyone can afford fancy video equipment or a videographer. So how do you … Continue reading How To Shoot Video Like a Professional
Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional
