Samantha Martin — April 25, 2017 Follow @Socially_Sam— April 25, 2017 Have you ever been in a shop and asked to buy the product cheaper than the displayed price? Or asked for mates rates? Worse still, gone into a shop and told the owner you didn’t have the money to pay right now but you … Continue reading Why Cheap or Free Isn’t Professional
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
Cent Muruganandam — February 24, 2017 Follow @centmuru— February 24, 2017 If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches … Continue reading 5 Reasons Why You Should Hire An SEO Professional in 2017
Matthew Baker — February 22, 2017 — February 22, 2017 We are all craftsmen and craftswomen. Our craft (“the work we do”) is what sets us apart from others. Our craft may be building software, branding products, making espresso, laying concrete, organizing events, or many other specialties. The journey of developing your craft often starts … Continue reading 5 Ways to Graduate from Professional to Master in Your Craft
Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional
Young Entrepreneur Council — January 23, 2017 Follow @YEC— January 23, 2017 What’s one tip you have for creating Snapchat filters that really stand out and look professional at events? 1. Begin With the End in Mind Are attendees likely to snap a video or a picture? Will there be a lot of movement in … Continue reading 12 Tips for Creating the Perfect, Professional Snapchat Filter
Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms
by Tom PickSeptember 27, 2016 Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes … Continue reading 15 Questions to Ask When Hiring an SEO Professional (Seriously)
by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional
