Tag Archives: Professional

Employer Branding Strategy for Professional Services Firms

Professional Services

Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms →

5 Ways to Graduate from Professional to Master in Your Craft

Career Development

Matthew Baker — February 22, 2017 — February 22, 2017 We are all craftsmen and craftswomen. Our craft (“the work we do”) is what sets us apart from others. Our craft may be building software, branding products, making espresso, laying concrete, organizing events, or many other specialties. The journey of developing your craft often starts … Continue reading 5 Ways to Graduate from Professional to Master in Your Craft →

Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional

Career Resume

Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional →

The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Marketing Lessons

Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar →

Marketing Recruitment and Onboarding Strategies for Professional Services Firms

Professional Services

by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms →

15 Questions to Ask When Hiring an SEO Professional (Seriously)

SEO Outsourcing

by Tom PickSeptember 27, 2016 Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes … Continue reading 15 Questions to Ask When Hiring an SEO Professional (Seriously) →

Knowing Your Worth (and Getting it) as a Young Professional

Professional Services

by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional →

The 7 Things You Need to Consider Before Hiring a Professional Videographer

Video Tools

by Brittany LaegerAugust 6, 2016 Hiring a production company to create professional videos for your organization can be scary, especially if you don’t know what you need or what to look for from the video company. But you don’t have to go into the vetting process blind. There are internal and external considerations that will … Continue reading The 7 Things You Need to Consider Before Hiring a Professional Videographer →

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