Tag Archives: Processes

How to optimize sales and marketing processes for efficient customer acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition →

Collaboration across people, processes, data and platforms: Successful customer journey operations

Customer Journey

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations →

How work management tools are connecting marketing teams and processes

Work Management Apps

Vendors are now creating market-centric work management systems. Chris Wood on July 19, 2022 Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And … Continue reading How work management tools are connecting marketing teams and processes →

Contract Management: How to Improve Your Processes

Management Skills

Contract Management: How to Improve Your Processes Deanna Ritchie / 20 May 2022 Contract management is an essential part of most businesses, responsible for helping companies draft arrangements, form partnerships, and more. However, you could lose money without the right tools and processes in your contract management strategy or, worse, face legal trouble. So … Continue reading Contract Management: How to Improve Your Processes →

7 Tech Companies that are Changing E-Commerce Processes

Technology Interruptions

7 Tech Companies that are Changing E-Commerce Processes Deanna Ritchie / 22 Feb 2022 There’s no doubt that the COVID-19 pandemic has changed e-Commerce processes and how the entire retail industry operates. While online shopping was certainly popular before, since early 2020, it has become a mainstay powerhouse. More consumers opt for the convenience … Continue reading 7 Tech Companies that are Changing E-Commerce Processes →

Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations

Future Business

Joseph Chukwube August 15, 2021 What does the present tell us about the future? Process optimization plays a vital role in meeting customer needs and ensuring that business development initiatives are well-managed. There has been a marked increase in the number of (new and established) businesses implementing technology as part of their overall business strategy. … Continue reading Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations →

The 6 Processes That Make or Break Your Change Efforts

Change Management

Zad El-Makkaoui June 23, 2021 As organizations begin to implement their change initiatives and re-establish the way they do work, I cannot help but think about the body of knowledge I worked with during my time in graduate school around covert processes at work. Robert Marshak describes six dimensions that impact any organizational change plan … Continue reading The 6 Processes That Make or Break Your Change Efforts →

3 Ideas to Making Social Media Content Approval Processes a Little Less Painful

Social Media Content

Arik Hanson May 28, 2021 Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost all of them will respond with the same answer: The content approval process. Most companies turn what should be a relatively easy, simple process into one of the most painful, … Continue reading 3 Ideas to Making Social Media Content Approval Processes a Little Less Painful →

Processes for Managing Your Marketing Remotely

Marketing Strategy

Saher Shohdan October 10, 2020 Image credit: Unsplash Entrepreneurs lay the utmost importance on effective marketing and for a good reason. Marketing is the core medium of communication between your startup and customers. Through marketing, the needs and wants of customers are identified and reciprocated through appropriate branding and advertising to fulfill those demands. As … Continue reading Processes for Managing Your Marketing Remotely →

Weaving processes together: Pega’s outlook

Business Process

From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work environment. Kim Davis on October 1, 2020 With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the … Continue reading Weaving processes together: Pega’s outlook →