Tag Archives: Problems

How identity resolution fixes 5 major marketing problems

Identity Platforms

Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer’s guide lets you find the one that best suits your needs. Mike Pastore on March 3, 2025   Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing.  Right now, several trends are … Continue reading How identity resolution fixes 5 major marketing problems →

How I figure out the answer to strangers’ most challenging problems in one hour

Communication Challenges

  When you’ve been mulling something over forever you don’t need more discussion, you need a decisive answer. This is how to find it. BY Nell McShane Wulfhart I’m a decision coach. I only offer one thing: a single session in which I help someone make a big decision. In an hour. I have helped people … Continue reading How I figure out the answer to strangers’ most challenging problems in one hour →

TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS

TikTok Politics

March 29, 2024 TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS A former TikTok employee has filed complaints with the Department of Labor and IRS over the company’s management of stock options. BY Chris Stokel-Walker A former TikTok employee sent letters of complaint this month to the Internal Revenue … Continue reading TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS →

Number of women in marketing up, but salary and seniority remain problems

Women In Leadership

Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems →

The power of outside thinking in solving business problems

Business Improvement

  By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems →

B2B buyers see persistent problems with tech vendors

B2B Marketing Challenges

Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment. Constantine von Hoffman on October 18, 2023  B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual … Continue reading B2B buyers see persistent problems with tech vendors →

Separating fact from fiction: How real are the problems with GA4?

Google Analytics

Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming. Constantine von Hoffman on September 25, 2023 There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are … Continue reading Separating fact from fiction: How real are the problems with GA4? →

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