August 02, 2025 Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why BY Inc. Child care costs are growing. Access is declining. But small businesses aren’t too concerned about the impact on business. The National Federation of Independent Business recently released its quadrennial report on the most pressing problems … Continue reading Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why
CDPs promised clarity and control. Now they deliver complexity and confusion. Here’s how the smartest brands are responding. Kristina Kalpokaite on June 13, 2025 Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s … Continue reading Nobody knows what a CDP is anymore — and that’s the problem
Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025 “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one
The Internet Has A Trust And Transparency Problem by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2025 The advertising industry is reeling from Google’s decision to abandon plans that would have allowed users to opt out of being tracked by advertisers. Google announced Tuesday that it will keep third-party cookies in their current form and will not … Continue reading The Internet Has A Trust And Transparency Problem
January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
July 19, 2024 How to get problem employees to change their ways when performance reviews simply won’t work A too-brilliant-to-fire health-tech engineer kept blowing deadlines and ignoring scathing performance reviews. These executive coaches reveal a different management strategy that finally got him to shape up. BY Chantal Laurie Below and Jo Ilfeld Managers often use performance … Continue reading How to get problem employees to change their ways when performance reviews simply won’t work
July 07, 2024 How to ask better questions to solve any problem If you’ve reached a career inflection point or you’re unhappy with your job or frustrated by managing a team, take a beat and ask yourself these questions. BY Lydia Dishman Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can … Continue reading How to ask better questions to solve any problem
May 29, 2024 Google AI’s hilariously bad answers aren’t the big problem When a search engine is ridiculously wrong, we can deal with it. But AI’s subtler mistakes and general sloppiness are a more serious long-term problem. BY Harry McCracken Contrary to anything you’ve been told recently, putting glue on pizza is not a good idea. … Continue reading Google AI’s hilariously bad answers aren’t the big problem
Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics. Shiv Gupta on May 14, 2024 Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating … Continue reading The marketing ROI problem has its roots in marketing culture
