Tag Archives: Prioritize

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

Luana Spinetti — October 8, 2019 Follow @LuanaSpinetti It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media … Continue reading How and Why to Prioritize Social Media in Your Weekly Marketing Activities

Should I Prioritize ABM Tactics Ahead of Demand Generation?

Howard J. Sewell — April 29, 2019 Follow @hjsewell — April 29, 2019 Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one? Say you’re a start-up, or a company that’s simply never done much … Continue reading Should I Prioritize ABM Tactics Ahead of Demand Generation?

It’s Time to Prioritize Adaptability in Your Small Business’s CRM

John Oechsle — July 3, 2018 Follow @hjoech — July 3, 2018 It’s time for small businesses to capitalize on their edge in agility It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there … Continue reading It’s Time to Prioritize Adaptability in Your Small Business’s CRM

Why Staffing Firms Should Prioritize Consultant Redeployment

Kevin O’Brien — November 7, 2017 — November 7, 2017 lukasbieri / Pixabay When numbers start to slide and recruiting feels more difficult than ever before, it’s easy to blame a skills shortage that’s affecting nearly every industry. But finding a scapegoat does nothing to improve staffing, and only provides tunnel vision that neglects opportunities … Continue reading Why Staffing Firms Should Prioritize Consultant Redeployment

Why Email Marketing Is The #1 Thing Businesses Should Prioritize

Jason Yormark — October 25, 2017 Follow @jasonyormark— October 25, 2017 This graphic from the legendary Oatmeal was the inspiration for this blog post and could not be more on point. If you rely solely or heavily on reaching your online audiences through social media channels, you are at the mercy of their choices. Check … Continue reading Why Email Marketing Is The #1 Thing Businesses Should Prioritize

How to Prioritize Like a Billionaire

Taylor Pearson — August 22, 2017 Follow @TaylorPearsonMe — August 22, 2017 Meditations / Pixabay “Plans are useless, but planning is indispensable.” – Dwight Eisenhower In Justin Mares’ and Gabriel Weinberg’s book Traction Marketing, they offer a method for evaluating potential marketing opportunities called a bullseye analysis. A bullseye analysis is an expected value calculator … Continue reading How to Prioritize Like a Billionaire