Tag Archives: Principle

Human Performance (And Productivity), the Peter Principle and Hierarchiology

Kevin LawrenceAugust 24, 2015 The Peter Principle, a premise determined by Laurence J Peter – is that anything that works will be used in progressively more challenging applications until it fails. This is ‘the Generalised Peter Principle.’ Based on observation of human behaviour, it was determined that there is normally the temptation to use what … Continue reading Human Performance (And Productivity), the Peter Principle and Hierarchiology

How to Get What you Want – the Principle of Reciprocity

Salma JafriJuly 28, 2015 I’ve always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It’s called the “principle of reciprocity” and psychologists believe … Continue reading How to Get What you Want – the Principle of Reciprocity