Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Tag Archives: Prices
Adobe releases data on early Holiday shopping and prices
Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices
Deflation comes to e-commerce as online prices fall 2% in July
Adobe Digital Price Index’s first price drop since January 2020. Constantine von Hoffman on August 10, 2022 Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the … Continue reading Deflation comes to e-commerce as online prices fall 2% in July
Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition
Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition
Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy
Amadeusz Bathelt June 10, 2021 With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind. Risks of cost-plus … Continue reading Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy
Why e-commerce companies need to build shipping costs into prices
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue. Sydney Wess on February 27, 2020 Working the cost of shipping into listing prices on e-commerce sites is becoming more common as free shipping grows in popularity. Whether you work shipping into listing costs or add … Continue reading Why e-commerce companies need to build shipping costs into prices
Honesty is the Best Policy: Publishing Prices on Your Website
Ashley Hill — October 14, 2019 If there is one thing I can recommend to you to help boost sales, get new clients, and establish customer trust, it would be to put your pricing on your website. If you’ve ever purchased a new car, you know how frustrating it can be to try and track … Continue reading Honesty is the Best Policy: Publishing Prices on Your Website
Product pages are the new packaging: Think beyond lower prices to win online
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
When it’s Time to Change Your Prices
Zach Heller — July 21, 2018 Follow @zheller — July 21, 2018 First, a fact. Too many people at too many companies see price as a constant. They believe in the “set it and forget it” mindset when it comes to pricing. Once you have settled on a price for your product or service, you … Continue reading When it’s Time to Change Your Prices
How to Boost Your Profits…By Raising Your Prices
Al Davidson — September 22, 2017 Follow @manageyourleads — September 22, 2017 Deedster / Pixabay In business, there are four methods to increase profits: Find new customers (expanding market share or penetrating new markets) Increase your sales to current customers (cross-selling and upselling) Cut costs (lower overhead costs equal higher profits) Raise prices (to increase … Continue reading How to Boost Your Profits…By Raising Your Prices
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