Tag Archives: Prices

Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices

Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2023 Highly redacted portions of the Federal Trade Commission’s monopoly lawsuit against Amazon refer to a project called “Nessie” that allowed the company to test how much it could raise prices in a way competitors would follow. … Continue reading Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices

Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe

Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe by Laurie Sullivan  @lauriesullivan, August 8, 2023 Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, according to the Adobe Digital Price Index (DPI). Prices fell for 11 of the 18 categories tracked by Adobe … Continue reading Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe

Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?

Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?

Adobe releases data on early Holiday shopping and prices

Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices

Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition

Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition