Amadeusz Bathelt June 10, 2021 With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind. Risks of cost-plus … Continue reading Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy
Tag Archives: Prices
Why e-commerce companies need to build shipping costs into prices
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue. Sydney Wess on February 27, 2020 Working the cost of shipping into listing prices on e-commerce sites is becoming more common as free shipping grows in popularity. Whether you work shipping into listing costs or add … Continue reading Why e-commerce companies need to build shipping costs into prices
Honesty is the Best Policy: Publishing Prices on Your Website
Ashley Hill — October 14, 2019 If there is one thing I can recommend to you to help boost sales, get new clients, and establish customer trust, it would be to put your pricing on your website. If you’ve ever purchased a new car, you know how frustrating it can be to try and track … Continue reading Honesty is the Best Policy: Publishing Prices on Your Website
Product pages are the new packaging: Think beyond lower prices to win online
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
When it’s Time to Change Your Prices
Zach Heller — July 21, 2018 Follow @zheller — July 21, 2018 First, a fact. Too many people at too many companies see price as a constant. They believe in the “set it and forget it” mindset when it comes to pricing. Once you have settled on a price for your product or service, you … Continue reading When it’s Time to Change Your Prices
How to Boost Your Profits…By Raising Your Prices
Al Davidson — September 22, 2017 Follow @manageyourleads — September 22, 2017 Deedster / Pixabay In business, there are four methods to increase profits: Find new customers (expanding market share or penetrating new markets) Increase your sales to current customers (cross-selling and upselling) Cut costs (lower overhead costs equal higher profits) Raise prices (to increase … Continue reading How to Boost Your Profits…By Raising Your Prices
Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Understanding The Customer Beats Lowering Prices
by Laurie Petersen, Columnist, January 9, 2017 In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices
Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
How Online Prices Depend on Supply
by Cristian Worthington December 13, 2015 Follow @CrisWorthingtonDecember 13, 2015 Online prices depend heavily on the supply of what’s being sold. Understanding the way supply and demand function in online business is crucial, whether you’re starting an online business or you’re a consumer. In every case, the Internet expands the demand for a good or … Continue reading How Online Prices Depend on Supply