Personal Branding BlogSeptember 2, 2015 In business, no man or woman obtains a top job, lands an extraordinary deal or develops a significant following without a combination of poise, authenticity and confidence in their abilities. That combination of poise, authenticity and confidence is the foundation of what is referred to as executive presence. Needless to … Continue reading How to Present Yourself Like an Executive
Tommy LandryApril 25, 2015 Every once in a while, I like to take a break from hard core inbound marketing topics and look at subjects such as entrepreneurship, productivity, and other more general business skills that are important to nearly any professional. As someone who sees personal growth as a mantra, I spend a lot … Continue reading The Myth of Multitasking: Stop Chasing Your Tail And Be Present
Conversion TopicsApril 25, 2015 “Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this quote by science fiction writer Robert A. Heinlein in mind when doing user experience (UX) research. According to John Whalen, CEO of Brilliant Experience, UX research should be aimed at watching what … Continue reading Rationally Irrational: How To Present Information To Dueling Brains
By Julie Knight, Published October 17, 2014 How campaigns changed as B2B marketing moved onto the web… and how they’ll change again in the future. Like all professional services, marketing evolves – and the approach to B2B marketing campaigns has moved with it. Let’s take a look at how things have changed… and what’s next … Continue reading The Past, Present and Future of B2B Marketing Campaigns
