Tag Archives: Prepares

Ad Industry Prepares To Fight Potential FTC Privacy Rules

Ad Industry Prepares To Fight Potential FTC Privacy Rules by Wendy Davis , Staff Writer @wendyndavis, August 11, 2022 Almost one year ago, the watchdog Accountable Tech urged the Federal Trade Commission to issue rules that could outlaw “surveillance advertising,” loosely defined as serving ads to people based on their activities across websites and apps. On … Continue reading Ad Industry Prepares To Fight Potential FTC Privacy Rules

IAB Tech Lab prepares digital media industry for ‘watershed moment’

AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. Chris Wood on June 10, 2022 “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in … Continue reading IAB Tech Lab prepares digital media industry for ‘watershed moment’

LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New

LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New

Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan  @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features

If You Don’t Grow, You Go. The Credo That Prepares People For Growth.

by Kirk Dando January 7, 2016January 7, 2016 We expect our plants to grow.We expect our stock portfolio to grow.We expect our business to grow. So, why don’t we make it clear that we expect our people to grow, too? That’s why we have a saying at Dando, “If you don’t grow, you go.” Leaders … Continue reading If You Don’t Grow, You Go. The Credo That Prepares People For Growth.

5 Ways the Smart SEM Manager Prepares for the Holidays

Dionte PoundsOctober 6, 2015 Businesses kick their marketing efforts into high gear during the holiday season – which is technically from Thanksgiving until the New Year, even though I’ve seen people hanging Christmas lights from their windows before others start carving pumpkins. Many times, businesses depend on strong sales during the holidays to take them … Continue reading 5 Ways the Smart SEM Manager Prepares for the Holidays