Ashley Clark — December 19, 2016 — December 19, 2016 According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder. To deal with this loss of email … Continue reading Powerful Ways to Grow Your Email List
Aditi Prakash — November 15, 2016 Follow @adi199341— November 15, 2016 Since its inception social media has steadily evolved and grown into an indispensable marketing tool. In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and … Continue reading Building a Powerful Brand with Social Media Employee Advocacy
by Sunil Bagai Follow @ZenithtalentOctober 12, 2016 Over the past few weeks, we began curating a series of weekly videos called “Mindful Mondays,” which demonstrate the power that mindfulness programs play in helping busy professionals better manage their stress while optimizing their focus. Although the tips are entertaining, they’re presented by leading therapists and experts … Continue reading Mindfulness: A Powerful Way to Energize Your Contingent Workforce
by Jawad Khan Follow @WritingMDestinyOctober 3, 2016 All too often, social media marketing involves flying blind. You might see in your Google Analytics reports that the social networks are steadily referring traffic to your site, and those visitors might even be converting reasonably well, but that’s just part of the picture, isn’t it? Clickthroughs from … Continue reading 6 Powerful Tools for Superior Social Media Measurement and Attribution
by Greetje den Holder Follow @GdenHolderSeptember 21, 2016 Why your Business Needs Powerful Communication for its CSR Corporate Social Responsibility (CSR) is an important aspect of your strategy. Customers expect your company to think about its impact and just thinking about being exposed online as a company harming its environment makes many CEOs cringe. However, … Continue reading Why your Business Needs Powerful Communication for its CSR
by Len April Follow @ZenithtalentSeptember 4, 2016 Despite the technological achievements that are helping us overcome hiring challenges, the impact of personalization, interaction and engagement can’t be underestimated. Relationships, LinkedIn emphasized at the beginning of 2016, form the cornerstones of business success as the world becomes more digital. “This year’s report,” LinkedIn asserted, “shows a … Continue reading Strong Contingent Workforce Program Leadership Through Powerful Communications
August 3, 2016 For modern day businesses, automation of business processes is more a requirement than an option. However, while larger businesses usually don’t consider software costs unreasonable, middle and small businesses make such decisions very cautiously as the benefits from such investments are not always visible at the first sight. It’s necessary to remember … Continue reading 8 Powerful Benefits of Modern Cloud CRMs for Small Businesses
by Karen Taylor July 13, 2016July 13, 2016 While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.” What’s sparking this major attraction? In a word, visuals. GE creates epic behind-the-scenes photos … Continue reading How to Leverage Visuals for Powerful Content Marketing
by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
by Irina Weber June 14, 2016 Follow @irinaweber048June 14, 2016 Doing a website audit is not a joke. It is a long-time and complex process that demands great patience and turns over hundreds of web pages. I am always on the look-out for the best tools to make my SEO work easier. Thanks to SEO … Continue reading 25 Powerful Website Audit Tools You Should Check Out
