TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions. Chris Wood on October 31, 2023 Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue … Continue reading TikTok users have post-holiday shopping plans
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020 The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it
Jared Ronski — December 5, 2018 Follow @jaredronski — December 5, 2018 Post-holiday returns are a reality for merchants of all shapes and sizes. Last year, UPS projected a whopping 1.4 million returns on what it dubbed “National Returns Day,” or January 3, 2018. That number represented roughly $ 90 billion in unwanted gifts, totaling … Continue reading Ecommerce Tips: How To Handle Post-Holiday Returns
Allen Finn — January 18, 2018 — January 18, 2018 B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the … Continue reading Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. Matt Lawson on March 1, 2017 Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of … Continue reading Sharing is caring: Click share and post-holiday shopping success
Kristen Dunleavy — December 28, 2016 Follow @KristenWritesIt— December 28, 2016 In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, … Continue reading 5 Ideas for Your Post-Holiday Email Campaign
