The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. Amanda Farley on May 10, 2019 at 8:00 am Now that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session attendees was … Continue reading What happens post-conversion? It’s time we figure it out, together
Digital marketers place a lot of emphasis on conversions – and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn’t end there. You’ve now created a relationship that needs to be nurtured if you want to guide … Continue reading How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers
How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase — and this represents a major missed opportunity. Tim Ash on October 31, 2014 The customer journey does not end when your visitor completes your desired action – and neither should your conversion … Continue reading Post-Conversion CRO: Optimizing For Customer Retention
