Tag Archives: Poised

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan  @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

US Justice Department is reportedly poised to sue Google over its digital ad dominance

The Department of Justice sues Google over antitrust concerns Google is accused of “unlawfully maintaining monopolies” around search and search-related advertising. N. Summers @nisummers   Jim Young / Reuters We all knew it was coming. Today, the US government’s Department of Justice filed an antitrust lawsuit against Google. The company, which is a part of … Continue reading US Justice Department is reportedly poised to sue Google over its digital ad dominance

These are the winner-take-all startups poised to dominate their markets

By Connie Lin   April 14, 2022   Silicon Valley oracle Andreessen Horowitz on Thursday released its annual list of 100 fastest-growing consumer marketplaces (i.e. any platform that connects buyers with sellers), which ranked private companies by metrics like web traffic and credit card revenue. In a repeat of last year, grocery delivery startup Instacart … Continue reading These are the winner-take-all startups poised to dominate their markets

Why the business automation market is poised to explode

Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations. Lindsay DiLemmo on March 3, 2022 The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $ 32 billion by the end of 2025, scaling nearly 50 … Continue reading Why the business automation market is poised to explode

Your Best Employees Are Probably Poised to Leave. This Is Why.

Nina Fountain December 19, 2021 Key people in your workplace are ready to leave because of a poor Workplace Experience. Hybrid work has created a lot of friction in the workplace. Because the best employees can go where they please, they could easily choose to leave for an employer who will offer a better Workplace … Continue reading Your Best Employees Are Probably Poised to Leave. This Is Why.

Exclusive: Survey shows social media poised to capture holiday ad spend

Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018    With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend