Tag Archives: playbook

Use Google’s Helpful Content Patents As Content Creation Playbook

Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook →

Use Google’s Helpful Content Patents As Content Creation Playbook

Google Controls

How Citi is stealing the airline status playbook to give its customers perks

Banking Services

By Sam Becker August 30, 2023 Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas. … Continue reading How Citi is stealing the airline status playbook to give its customers perks →

The third-party data deprecation playbook

Data Management

How to successfully navigate the ongoing changes in the privacy-first era. BlueConic on July 19, 2022 Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect … Continue reading The third-party data deprecation playbook →

Did We Forget to Give Teams a Remote Working Playbook?

Remote Work Tools

Did We Forget to Give Teams a Remote Working Playbook? Calendar / 06 May 2022 Imagine you’re a new employee at a time when many people are starting their careers remotely. Where is the remote work playbook? Are employees ready for remote work routines? How do they feel about their remote working routines? Maybe you … Continue reading Did We Forget to Give Teams a Remote Working Playbook? →

Playbook launches an investment service for Millennials and Gen Z

Millennials

By Chris Morris April 05, 2022 In a world where Bitcoin and GameStop stocks are rising and falling at a dizzying rate, it’s harder than ever for novice investors to figure out where to put their money—and in many cases, that’s keeping them out of the market entirely. David Hegarty, founder and CEO … Continue reading Playbook launches an investment service for Millennials and Gen Z →

The B2B playbook is expanding

B2B Tools

B2B marketers are learning to address customers through a range of digital channels. Chris Wood on November 19, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The B2B playbook is expanding →

In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

World Level Crisis

Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses →

Why Are Many Social Media Marketers Still Working From the 2015 Playbook?

Social Media Marketing

Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook? →