Tag Archives: playbook

In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

Why Are Many Social Media Marketers Still Working From the 2015 Playbook?

Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?

Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook

Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments

Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

Ashley Poynter — November 14, 2018 Follow @acegrl — November 14, 2018 Fintech companies have reached a tipping point and have pressed beyond the early stages of hype. According to the EY FinTech Adoption Index 2017, more than 20 markets are on the verge of mainstream adoption. The index notes that the adoption rate of … Continue reading Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

The Affiliate Marketing Playbook To Skyrocket Your Commissions This Year

Jyoti Agrawal — June 20, 2018 — June 20, 2018 The ultimate internet marketing dream – sit by the beach somewhere on a remote island sipping a margarita while wads of cash are credited to your bank account, aka passive income. It’s a beautiful dream, but I’m sure you’ve finally figured out that passive income … Continue reading The Affiliate Marketing Playbook To Skyrocket Your Commissions This Year

Searching For A Social Media Influencer Platform: The Mini Playbook

Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook