A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience. Erik Bratt on September 2, 2015 Do your marketing vendors play well with each other? If they were on a playground together, … Continue reading Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
Preetam KaushikAugust 19, 2015 It feels good to be in the Ivy League, doesn’t it? And it feels even good to be the top olive in one of them universities, right? Just as the early bird gets the worm, sites that are up there in the first few ranks, get the customers. The search ranking … Continue reading Do Search Engines Really Play Hard To Get?
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Chuck Martin, (June 02, 2015) Mobile consumers can’t seem to get enough of apps. Worldwide app downloads grew and revenue grew even faster, at least for Android phones, based on the latest tracking study. App downloads on Google Play grew 30% from the previous quarter, according to the report from … Continue reading Google Play Downloads Grow 30%; Revenue Up 40%
Brian BasilicoApril 14, 2015 Do you know who my favorite coach was? It was my dad! He spent a lot of time coaching all of us at baseball, softball, and swimming. When I was a kid I used to have to shop at the husky section of Robert Hall to get clothes. I was the … Continue reading Put Me In COACH… I’m Ready To Play.. Today!
Business.comMarch 13, 2015 Gamification is a current buzzword in business management. Despite the popularity of the concept, not many managers actually know how and when to use it order to achieve their goals. And gamification can help them in a lot of ways; it motivates and engages people, changes their behaviors, helps to develop specific … Continue reading When Work Becomes Play: Gamification in the Workplace
December 05, 2014 Bernadette Tansey Bernadette Tansey Palo Alto, CA-based Norwest Venture Partners is one of the investment firms that are placing bets on educational technology, a fast-growing field that is transforming the way students learn, from kindergarten through college and beyond. I talked recently with Sergio Monsalve, one of the Norwest partners who … Continue reading Norwest’s Edtech Play: Aim Straight For Consumers Needing Skills
