Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Tasneem Sachee August 25, 2020 It has been said that strategy is destiny. Robert Burgelman’s book notes that, “successful and unsuccessful strategies shape a company’s destiny. But if strategy shapes destiny, destiny has ways of asserting itself and constraining strategy.” With COVID-19 many organizations and businesses have had to rethink and re-imagine their business strategy … Continue reading Business Strategy Planning: Is Strategy Relevant in the Absence of Leadership?
Darrell Cox July 17, 2020 “Failing to plan is planning to fail.” This quote by time management expert Alan Lakein perfectly summarizes the importance of planning for your business. Today, business leaders and finance teams are at the forefront of change, and they need the right plan to lead their organizations forward. As we shift … Continue reading 8 Tips to Help You Become an Agile Planning Expert
Meredith Wholley July 6, 2020 Many companies have already made difficult decisions, some are making them now, and we will all have more to make in the future. In such an uncertain economic environment, hiring and workforce needs are difficult to understand and impossible to pin down. Which is why workforce planning is your most … Continue reading Workforce Planning in the COVID-19 Landscape
Dave Brock — June 12, 2020 Anyone who has spent any time with me knows that I’m focused on planning and preparation. Whether it is applying design thinking to the next meeting with a customer, or a manager doing a pipeline review, or developing and executing a deal plan; I am hard over on planning … Continue reading On Planning and Preparation
Nacho De Marco — May 5, 2020 The COVID-19 crisis spread so quickly around the world that most people, companies, organizations, and governments scrambled to address it in any way they could. In fact, if there’s something that defines the pandemic, that definitely has to be the lack of preparation for it. When faced with … Continue reading What COVID-19 Should Teach Companies About Pandemic Planning
Lee Wilson — May 4, 2020 Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to a ‘return to normal’. While the notion of ‘normal’ is undoubtedly subjective, there are positive indications that a return to a ‘new normal’ may be sooner rather than later … Continue reading ‘Return to Normal’ Business Planning
Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business
Piyush Rahate — April 6, 2020 Every Sprint starts with a Sprint Planning event. It is very crucial to ensure that the Scrum Team comes to a shared understanding of what and how are they going to deliver a “Done” increment that creates maximum business impact. Although, like other events Sprint Planning also is often … Continue reading Sprint Planning: 5 Dysfunctions
