Shobha Ponnappa — April 1, 2020 The Idea Is To Subtly Influence Customers’ Purchase Decisions As They Proceed Down The Sales Funnel Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, … Continue reading How To Plan Simple Products Sales Funnels For Knowledge Commerce
Dan Moyle — March 27, 2020 Whether it’s only a year old or it’s from 10 years ago, when your website no longer impresses you, it’s hard to deal with it. We get it. We love change as much as the next business. But before you scrap it all in lieu of a shiny new … Continue reading If Website Development is in Your Business Plan, Read This First
Deryck Jordan — March 27, 2020 “Social distancing.” “Flattening the curve.” “Zoonotic transfer.” “Personal protective equipment.” “Community spread.” “Containment area.” “N95 masks.” Phrases that were meaningless for most of us in January are now used in common parlance. The changes we’ve witnessed over the last few weeks obviously extend beyond rhetoric. The current crisis has … Continue reading How to De-Risk Your Business Plan in the Era of COVID-19
Laura Krajewski — March 20, 2020 In just the last few days, the way we work as a nation has had to shift dramatically. Before this week, I hadn’t even heard of social distancing. But now, schools closing, large events canceled, and entire companies moving to remote work, everyone has felt the effects of COVID-19 … Continue reading Prepping your Team for Unique and Complicated Workplace Scenarios: How to Orchestrate a Call Center Business Continuity Plan
CTO Stephan Pretorius lifts the curtain on the holding company’s large-scale training plans and sheds light on how his team is able to break down barriers across business units. Amy Gesenhues on March 20, 2020 Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results … Continue reading WPP wants to train 50K employes on AI. Here’s how they plan to do it.
Lara Dunning — March 13, 2020 Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of … Continue reading Do You Have a Social Media Crisis Plan?
Sara Larsen — March 13, 2020 The need for a strong, scalable and nimble business continuity plan is clearly evident today. Situations arise where last-minute cancellations have a drastic impact on businesses. But there is an alternative to cancellation: Innovative companies are leveraging video in their business continuity plans for both external and internal communications. … Continue reading Why Your Business Continuity Plan Needs Video
Laura Krajewski — March 6, 2020 Imagine this: It’s your first day at a new job. You’ve got some butterflies in your stomach, enter the office building, and… there’s no one to greet you. You ask the receptionist where you’re supposed to go, and it’s evident he didn’t even know you were starting today. No … Continue reading Making a Good First Impression: The Dos and Don’ts of Crafting an Onboarding Plan for New Hires in Your Contact Center
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan
Meredith Wholley — March 5, 2020 The early months of the new year offer the perfect opportunity to reflect and set new organizational goals. Human capital is an important asset to help achieve these goals, so it’s essential to evaluate the culture and climate of your workforce: Are you able to support the growth of … Continue reading How to Fine-Tune Your Hiring Plan
