By Ray Wang, Published October 27, 2014 An AdWords Placement Targeting campaign lets you display ads on specific and qualified webpages that belong to the Display Network. For example, if you’re a female apparel retailer, you can specifically show ads on women fashion-related webpages such as How to Get Dressed Without Getting Dressed or 11 Ways To Easily Transition Your Career Style From Summer … Continue reading 3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses
by George Bilbrey, September 30, 2014, It’s tempting to view the most recent statistics on global inbox placement — which show 17% of legitimate messages failing to reach the inbox — as a sign that marketers are complacent about deliverability, or that they aren’t doing much to fix it. That view is wrong. A better-informed … Continue reading Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace
There have been conversations bubbling up about new methodologies for determining inbox placement, especially as the structure of inboxes continues to change. Inbox providers are working to make the experience of engaging with email as interactive and desirable as possible. Their motivation, however, is not necessarily to better serve the customer. Rather, they want to … Continue reading What’s Next For Inbox Placement?
