Tag Archives: Place

The Business Location Checklist – Picking the Perfect Place

Alex SholemJuly 16, 2015 We’ve reached the penultimate post in our Starting a Business series and it’s time to talk about one of the most important decisions any small business owner will face: choosing a location for their business. Choosing the Right Area for Your Business Location Before you start looking at specific spaces for … Continue reading The Business Location Checklist – Picking the Perfect Place

The (Often Misunderstood) Blog’s Place In Your Marketing Strategy

Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy

Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014   Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization