by Luisana Cartay April 18, 2016April 18, 2016 Do you have a social media strategy? If you do, fantastic – you’re on the right track! But, with all kinds of social media out there on the World Wide Web, do you know where should you focus your efforts? Odds are, Instagram is the best showcase … Continue reading 5 Steps That Make Instagram a Better Place for eCommerce Stores
by Annette Gleneicki March 12, 2016 Follow @annettefranzMarch 12, 2016 Image courtesy of Unsplash How does your employee experience rate relative to other companies? Would your employees consider the company a great place to work? Why does that matter? While a “great place to work” might be in the eye of the beholder, I have … Continue reading Why Be a Great Place to Work?
Anna RodriguezAugust 18, 2015 “Nobody remembers who came in second.” Peanuts creator Charles Schulz certainly knows a thing or two about winning. Or losing. One thing he and other go-getters agree on is that coming in second doesn’t make you less of a loser. Or shall we say second place is a first place loser? … Continue reading How To Differentiate Social Media Page Winners From Second Place Finishers
Mike ParryAugust 8, 2015 Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo, et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in … Continue reading Email Strategy – Getting The Basics In Place
Alex SholemJuly 16, 2015 We’ve reached the penultimate post in our Starting a Business series and it’s time to talk about one of the most important decisions any small business owner will face: choosing a location for their business. Choosing the Right Area for Your Business Location Before you start looking at specific spaces for … Continue reading The Business Location Checklist – Picking the Perfect Place
Colm BarryMay 29, 2015 I am a huge Seth Godin fan – I read his blog pretty much every day and he almost always has something thought-provoking and interesting to say. A few months ago, I saw a link to a Seth Godin video from Twitter for his new book – which I have linked … Continue reading 5 Tips to Direct Video Traffic to the Right Place
Mark SchaeferMay 19, 2015 This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to … Continue reading Is There A Place For Social Media In A Boring Business?
Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
Amanda ClarkApril 1, 2015 When writing a blog post, always put yourself in your reader’s place. This is perhaps the most frequently cited piece of blogging and content marketing advice, and it’s a good one. You need to write with empathy if you’re going to engage readers. You need to write in a way that’s … Continue reading How To Put Yourself In Your Reader’s Place
Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
