Stefan Palios September 14, 2020 Peggy_Marco / Pixabay Freelancing is set to become the dominant career path in the world, according to a study by Upwork, and 36% of the workforce is already freelancing. Between gig economy companies, people opting for freelancing over jobs with no security, or people losing their jobs and turning to … Continue reading Hey Freelancers: Here’s How To Avoid The Pitfalls of Remote Work
Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know
The principles of gamification have potential, but understanding motivation and managing reward complications must be done with care. Steve Petersen on April 8, 2020 Fellow contributor, Greg Heist, argued gamification is worth considering. I agree that it is, but there are pitfalls. My background with gamification goes back to when I took Kevin Warbach’s Coursera … Continue reading Gamification has promise and pitfalls
Nick Mehta — February 26, 2020 The Hare, mad at the Tortoise for beating her in a (now world-famous) foot race, said to the Tortoise, “Let’s have a rematch.” The Tortoise thought to herself, “Slow and steady wins the race!” and agreed. “Where’s the finish line?” she asked. The Hare replied, “I’ll race you home,” … Continue reading The 5 Most Common Pitfalls in Launching a CSM Team
Linda Landers — February 15, 2020 It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams. And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. … Continue reading Are You Avoiding These Digital Marketing Pitfalls?
Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing
Sheri Frey — September 17, 2019 — September 17, 2019 Even since its inception in the mid to late 2000s, social media has been a powerful tool for connecting solopreneurs and their online businesses with highly targeted audiences of potential customers. If you’re trying to figure out how to promote affiliate marketing products or how … Continue reading 10 Tips to Master Social Media for Business (and 10 Pitfalls to Avoid)
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Kevin Goodwin on February 26, 2019 Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. … Continue reading Top 5 Facebook creative design pitfalls to avoid
