Nicole Blanckenberg — October 20, 2017 Follow @https://twitter.com/StoreYaCom — October 20, 2017 When it comes to building, designing and optimizing your eCommerce store, your product pages could be making or breaking your online sales. Whether your traffic is coming from store browsers, search engines or digital ads, your product pages are what is standing between … Continue reading How to Create Perfect Product Pages for Conversions
Mattia Stevanato — October 4, 2017 — October 4, 2017 Simon / Pixabay Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are … Continue reading How to Perfect Your Conversion Ad Campaign
Evelyn Timson — September 25, 2017 Follow @Aspect_FandV — September 25, 2017 StockSnap / Pixabay Have you ever used a whiteboard in a meeting to illustrate a complicated topic? In many ways a promotional video is much like a whiteboard and when it’s done right, it’s a whiteboard that can help you present your products … Continue reading How to Create the Perfect Promotional Video
Warren Knight — September 19, 2017 Follow @warrenknight — September 19, 2017 .I was recently delivering four social media workshops at the International Jewellery Show over two days, and after helping entrepreneurs go through a digital Transformation, I had more than one person ask me about websites and in particular; URL structure. After building several … Continue reading 7 Best Practices For The Perfect URL Structure
Angelo Presti — September 6, 2017 — September 6, 2017 Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new … Continue reading How to Create the Perfect Instagram Profile
Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates
Ana Gotter — August 31, 2017 — August 31, 2017 Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include … Continue reading How to Create the Perfect Instagram Stories Ads Video
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down. Ryan Shelley on August 23, 2017 Your domain name and URL play a big role when it comes to search. Not only is this the destination where your … Continue reading 10 tips for choosing the perfect domain
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Andreas Reiffen on July 27, 2017 PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of … Continue reading How to test (and perfect) nearly everything in PPC
Cath Andrews — July 19, 2017 — July 19, 2017 You’re a solopreneur. Your time is precious. Sometimes you feel like tearing your hair out — there’s so much to do, and so little time. Is the answer to employ a virtual assistant (VA)? It may be. But employing a VA is not an easy … Continue reading 5 Easy Steps to Hiring the Perfect Virtual Assistant for Your Business
