Jon-Mikel Bailey — June 29, 2018 Follow @jonmikelbailey — June 29, 2018 We’ve been designing top quality websites for just shy of 16 years now. And some of the RFPs we’ve received have been – how to say this nicely – less than useful. Website redesign RFPs can range from useful and informative to downright … Continue reading How to Write the Perfect Website Redesign Scope of Work
Brian Basilico — May 30, 2018 Follow @bbasilico — May 30, 2018 rawpixel / Pixabay Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I’m going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it’s eight parts is that … Continue reading What Is The Perfect Marketing Strategy For Your Business?
Christopher Pappas — April 10, 2018 Follow @cpappas — April 10, 2018 TeroVesalainen / Pixabay In a recent conversation with an HR manager at a midsize tech firm, I was asked why the company’s investment in a learning management system (LMS) had not delivered the results he had expected. The system was not a complete … Continue reading 5 Tips for Choosing the Perfect Learning Management System for Your SMB
Tommy Wyher — April 3, 2018 — April 3, 2018 Microsoft Excel is one of the few programs that a majority of people who have used a computer have used before. While Microsoft Word might be the most prevalently used program with college students completing thesis papers and midterm essays using the program. Excel can … Continue reading Excel: A Perfect Way To Organize Your Small Business
XIAOHUI “X” Wang — March 14, 2018 — March 14, 2018 Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages. Once you set up triggered emails or series of emails, your work is done and subscribers will … Continue reading The Perfect Email Automation Setup For an eCommerce Business
Joanne McDonagh — March 1, 2018 Follow @rezoomo_com — March 1, 2018 When it comes to employer branding think of your business as a glasshouse, giving potential candidates a sneak peek at what is going on inside. Recently I wrote about how recruitment is marketing and how the role of HR has significantly evolved over … Continue reading HR & Marketing: Building The Perfect Employer Brand Together
Azreen Azmi — February 19, 2018 — February 19, 2018 What’s the biggest hurdle that every budding blogger faces? Trying to choose a name for their blog. Naming a blog can be quite hard, especially if you’re new to the whole blogging and branding thing. And if you’re just like me, you might spend hours … Continue reading Blog Name Ideas: Tips To Pick The Perfect Name For Your Blog
Lou Jordano — February 5, 2018 Follow @LouJordano — February 5, 2018 GDJ / Pixabay The explosion of social media over the past few years has been mind-boggling. Facebook now counts more than 2 billion active users, monthly. By 2015, Twitter users were posting 100 million GIFs per year. Instagram now counts more than 40 … Continue reading 4 Tips for Finding the Perfect Social Media Influencer
Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation
Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
