Advertising (Like Journalism) Isn’t Perfect by George Simpson , Featured Contributor, October 31, 2019 Clickbait used to be the hallmark of sites like BuzzFeed and The Daily Mail, but apparently The New York Times is not above it, with a headline the other day that read “The Advertising Industry Has a Problem: People Hate Ads.” … Continue reading Advertising (Like Journalism) Isn’t Perfect
Tag Archives: Perfect
A Perfect Path to Purchase? It Doesn’t Exist
A Perfect Path to Purchase? It Doesn’t Exist by Eric Perz , November 1, 2019 Over the past several years, both marketers and agencies have smartly embraced the idea of “multitouch attribution,” or MTA. It’s the concept that many marketing channels work together to lead a prospect to purchase, and so credit must be divided … Continue reading A Perfect Path to Purchase? It Doesn’t Exist
Hiring Practices for Building a Perfect Team
Melissa Burns — October 25, 2019 Follow @Melissa_Burns Success or failure of a business starts long before you start making decisions as to which products to sell, how to expand, and how to market your services. Very often whether you will succeed or fail depends on what kind of people you hire – and it … Continue reading Hiring Practices for Building a Perfect Team
How to Hire the Perfect Video Marketing Agency
Anne Taylor — October 24, 2019 Source: Shutterstock If you are on the lookout for a company that offers video production and digital marketing services, then there are certain aspects that you need to pay attention to so that things can get going for you in the right direction. At the moment, there is a … Continue reading How to Hire the Perfect Video Marketing Agency
Siri, Can You Find Me the Perfect Candidate?
Samar Birwadker — September 23, 2019 Follow @samarbee — September 23, 2019 Siri can tackle most quests. It can send an email to a candidate, add a meeting with the hiring department to your calendar, and even remind you when your next interviewee will be showing up, but it can’t find you the perfect candidate … Continue reading Siri, Can You Find Me the Perfect Candidate?
How to Hire the Perfect Project Manager for Your Agency
Esther Cohen — September 19, 2019 — September 19, 2019 Looking to hire a project manager for your agency? Follow these tips for a smooth and successful hiring process. Running an agency can feel like fighting fires every day. You have to worry about scheduling resources, gathering requirements from clients, and managing the day-to-day of … Continue reading How to Hire the Perfect Project Manager for Your Agency
What Nature Teaches Us About Perfect Imperfection
Dr. Kathleen Allen — August 14, 2019 Follow @LeadingRoots — August 14, 2019 Perfection really isn’t perfect anymore I used to consider perfection the pinnacle of professional competency. It was not only desirable but I believed it to be achievable as well. In all the years I spent chasing perfection I never stopped to question … Continue reading What Nature Teaches Us About Perfect Imperfection
Felt Cute…Might Find The Perfect Job Later
Samar Birwadker — July 29, 2019 Follow @samarbee — July 29, 2019 To be honest… job searching sucks, and we get it. It’s stressful, overwhelming, time-consuming, and downright difficult to find THE perfect job. Hunting down the “ideal job” FIT for YOU is like finding a needle in a haystack. However, what if we brought … Continue reading Felt Cute…Might Find The Perfect Job Later
Top 5 Tips For Creating The Perfect Video Brief
George Shipley — July 23, 2019 — July 23, 2019 Bokskapet / Pixabay There are some strong commercial reasons to get the briefing process right. A business with a £1m budget could lose £183,000 in sales* by wasting just two months on ineffective briefing and multiple rounds of creative. Naturally getting the brief right is … Continue reading Top 5 Tips For Creating The Perfect Video Brief
The “Perfect Day” Exercise That Will Strengthen Your Business
Chris Cooper — July 11, 2019 — July 11, 2019 Every entrepreneur experiences four stages of business ownership: founder, farmer, tinker, and thief. As a founder in the early stages of business ownership, you will need to innovate your thinking, your processes, and your systems. It’ll be on you to come up with the unique … Continue reading The “Perfect Day” Exercise That Will Strengthen Your Business
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