Tag Archives: people

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017   Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features

When marketing to people you think you know, don’t be blinded by your own POV

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017    I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV

The Real Reasons People Fail Online and How to Avoid the Same Mistakes

Adel de Meyer — July 31, 2017 Follow @adeldmeyer — July 31, 2017 yatheesh_ / Pixabay Every day, hundreds of people attempt to start an online business, yet most of them never find the success they hope to achieve. It’s not because it’s impossible; many entrepreneurs have built successful online businesses. Here’s a look at … Continue reading The Real Reasons People Fail Online and How to Avoid the Same Mistakes