Julie Winkle Giulioni — November 6, 2017 A manager who doesn’t appreciate the value of something or simply doesn’t want to do it will always find an excuse not to. And, when it comes to employee development, one doesn’t have to look far for a legitimate one! Organizations unwittingly create impediments to growing … Continue reading How Exceptional People Developers Beat Bad Systems
Dave Brock — October 27, 2017 Follow @davidabrock — October 27, 2017 FotografieLink / Pixabay Some of you may be reading this title, having the reaction, “They work for me, they are responsible for producing the results I expect!” It’s pretty much the “command and control” point of view too many managers still embrace. Too … Continue reading Managers, Your People Are Your Customers!
Nick Jaworski — October 6, 2017 Follow @NBJaworski — October 6, 2017 OpenClipart-Vectors / Pixabay When you look at the marketing efforts of various drug rehab and addiction recovery centers, you will quickly notice that their content is mostly about them and says very little about those they are trying to help. Or maybe I … Continue reading Recovery Marketing Needs to Be About People, Not Problems
Sydney Slavin — October 4, 2017 — October 4, 2017 Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public … Continue reading Are You Reaching as Many People as You Can When Posting or Sharing Content?
Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
Choncé Maddox — September 30, 2017 — September 30, 2017 StockSnap / Pixabay Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which … Continue reading 8 Reasons Why People Leave Your Website
Eric Samson — September 6, 2017 Follow @ericbsamson — September 6, 2017 A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning … Continue reading 5 People Who Made Their First Million Using Social Media
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
Jessica Collins — August 11, 2017 — August 11, 2017 jeonsango / Pixabay Data and analytics are the next big thing in HR, but do you really know how to implement your findings in meaningful ways? When we spoke with people analytics thought leader Lisa Donchak of the Wharton School, she explained, “Even 15-20 years … Continue reading How to Use People Analytics and Recognition to Strengthen Culture
Adel de Meyer — July 31, 2017 Follow @adeldmeyer — July 31, 2017 yatheesh_ / Pixabay Every day, hundreds of people attempt to start an online business, yet most of them never find the success they hope to achieve. It’s not because it’s impossible; many entrepreneurs have built successful online businesses. Here’s a look at … Continue reading The Real Reasons People Fail Online and How to Avoid the Same Mistakes