Tag Archives: people

Data Suggests 94% Of Searches Send People To Alphabet Properties

Data Suggests 94% Of Searches Send People To Alphabet Properties by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2019 Marketers that helped Google build its empire shouldn’t be surprised to learn that 50.33% of searches on Google ended without a click during the second quarter in 2019 — the vast majority organic — and 94% … Continue reading Data Suggests 94% Of Searches Send People To Alphabet Properties

Retargeting with Intent: Getting Ads to the Right People at the Right Time

Nicole Bernier — August 1, 2019 — August 1, 2019 No matter what your marketing strategy looks like, we’re all trying to achieve a similar goal: to get the right messages to the right people at the right time. Improving content marketing can help you craft the best messages, while analyzing your total active market … Continue reading Retargeting with Intent: Getting Ads to the Right People at the Right Time

How to Improve your Website’s “People Pages” to Attract Top Talent

Karl Feldman — July 29, 2019 — July 29, 2019 “How can we improve our website when it comes to attracting top talent?” It’s a common question we hear from our clients. In this video blog, Karl Feldman provides some actionable tips for you to follow to improve your website to attract top talent. TRANSCRIPTION: … Continue reading How to Improve your Website’s “People Pages” to Attract Top Talent

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First

The Thing That All Successful People Do and How You Can Too

Sarah Deane — May 1, 2019 Follow @effectUX — May 1, 2019 Having extensively studied the behaviors and thought processes of high-performance, positive people at EffectUX, there are many key competencies (in fact, we found 74 in the creation of EMQ, a model for feeling and performing your best). However, one stands out that all … Continue reading The Thing That All Successful People Do and How You Can Too

How Do People Make the Positive Decision to Buy From Your Website?

Graham Jones — April 26, 2019 Follow @grahamjones — April 26, 2019 The decision to buy anything is made in fractions of a second. Almost the entire decision-making process takes place in the emotional centres of the brain. Only after our emotions have come up with their idea of the right thing to buy does … Continue reading How Do People Make the Positive Decision to Buy From Your Website?

More people will turn to their mobile device instead of TV for entertainment in 2019

eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019

Search Queries: Data Suggests People Look Past Page One

Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan  @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One