Tag Archives: Patent

Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments

Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments by Colin Kirkland , January 20, 2023 In-game advertising platform Anzu has announced a new patent from the U.S. Patent and Trademark Office for its own ad-tracking technology aimed at improving viewability, attention metrics, and data available to advertisers when running in-game ads. … Continue reading Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments

Should You Get a Patent to Protect Your Startup?

Dvorah Graeser February 25, 2021 Building a business requires fortitude, faith, and a lot of grit. You’re hustling every day, meeting with clients, leading a team, solving problems, finding solutions, serving customers. All of this is a predictable and essential part of being an entrepreneur. But are you protecting what matters most: your startup’s unique … Continue reading Should You Get a Patent to Protect Your Startup?

Apple Granted Patent Supporting Further Development Of Search Technology

Apple Granted Patent Supporting Further Development Of Search Technology by Laurie Sullivan  @lauriesullivan, December 28, 2020 The U.S. Patent and Trademark Office officially granted Apple a patent on December 22 that shows how the company is strengthening its search technology. In October, the Financial Times reported Apple is stepping up efforts to create its own search … Continue reading Apple Granted Patent Supporting Further Development Of Search Technology

Google Search Engine For Toddlers Detailed In Patent

Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan  @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent

Protecting IP 101: Three Characteristics of a Quality Patent Translator

Michael SneddonJune 12, 2015 For the inexperienced company preparing to expand internationally, seeking, finding and qualifying competent patent translation services to assist with overseas patent applications or other technical translations isn’t necessarily a high priority. It should be, however, as even one inaccurate or confusing translation can jeopardize the entire operation, or at least potentially cost … Continue reading Protecting IP 101: Three Characteristics of a Quality Patent Translator

Return Path Awarded New Patent to Use Data to Measure Inbox Placement

Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement