Tag Archives: Partner

Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

Jen Spencer — April 15, 2019 — April 15, 2019 As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit, you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while … Continue reading Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program →

3 Warning Signs Your Toxic Partner is Threatening Your Company’s Purpose

Business Protection

Kerry Stover — February 25, 2019 Follow @kerrystover — February 25, 2019 Organizations interact with many, many external factors every day, and each one has a certain impact — large or small — on the health of your operation. Partners are one of the most impactful factors. Good partners lift your company and employees, but … Continue reading 3 Warning Signs Your Toxic Partner is Threatening Your Company’s Purpose →

How to Deliver a Better Partner Affiliate Program Experience

Affiliate Marketing

Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience →

Matching Incentive Promotions to Partner Personality Types

Promotional Marketing

Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types →

ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions

Consumer Mamangement

ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions →

Do You Need a Business Partner?

Business Development

Kara Perez — November 3, 2018 — November 3, 2018 rawpixel / Pixabay Anyone who has ever started a business knows how much work there is to it. Going from an idea in your head to an actual business structure that profits takes a lot of work and determination. For one person, it’s overwhelming at … Continue reading Do You Need a Business Partner? →

Is Your New Channel Sales Partner Good for Your Business?

Partnerships

Katie Edwards — September 6, 2018 — September 6, 2018 geralt / Pixabay Recently, we’ve written about how to find a channel sales partner and how to tell if they are a good sales partner. Unfortunately, the first few months of a new partnership can have its own set of challenges which are not addressed … Continue reading Is Your New Channel Sales Partner Good for Your Business? →

How to Power Up Channel Partner Relationships

Relationship Development

Dave Sutton — August 28, 2018 — August 28, 2018 As a recognized global communications leader that enables millions of customers to transform their businesses and their lives through innovative technology solutions, CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, … Continue reading How to Power Up Channel Partner Relationships →

How A Business Partner Program Can Drive Growth

Partnerships

Zach Taylor — July 27, 2018 — July 27, 2018 In most cases, the success of a business partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what are you offering to partners for sharing your brand). Typically, when companies have the right messaging and … Continue reading How A Business Partner Program Can Drive Growth →

15 checks you should make when choosing a link partner

SEO Link Building

How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. Julie Joyce on July 19, 2018 When inbound links occur naturally, you don’t look to see if the site linking to … Continue reading 15 checks you should make when choosing a link partner →