Karishma Patel | July 26th, 2023 Everything You Need to Know: SEM and Paid Ads Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine Marketing (SEM) strategies have evolved over the … Continue reading Everything You Need to Know: SEM and Paid Ads
NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
By Wilfred Chan July 07, 2023 Earlier this week, Lacey Purciful, a 38-year-old homeowner in Kempner, Texas, uploaded to TikTok an upsetting interaction captured by her porch security camera. A male delivery worker hands her a pizza, and as he turns to leave, remarks: “I just want to say, it’s a nice house for a … Continue reading A DoorDash worker cursed at her over a $5 tip. Then she learned what they’re paid
5 Paid Advertising Tactics to Improve Performance Marketing Karishma Patel | May 16th, 2023 If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the … Continue reading 5 Paid Advertising Tactics to Improve Performance Marketing
Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Twitter’s For You tabbed interface starts rolling out on desktop web browsers Igor Bonifacic @igorbonifacic Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and … Continue reading Twitter will soon only recommend paid users in its For You feed
Twitter opens its advertising platform to cannabis companies Karissa Bell @karissabe Twitter is loosening its advertising policies to allow cannabis companies to promote their brands on the service. The changes makes Twitter the first major social media platform to welcome cannabis ads within the United States. “Going forward, Twitter is allowing advertisers to promote … Continue reading Twitter is making text-based two-factor authentication a paid feature
Instagram’s next feature might be a copy of BeReal Karissa Bell @karissabe Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently unreleased feature was spotted by Alessandro Paluzzi, a developer known for reverse engineering apps and finding … Continue reading Instagram could be working on a paid verification feature
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
By KC Ifeanyi July 08, 2022 Listen to Fast Company’s Creative Control podcast on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher. <span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: … Continue reading This talent agent is making sure creators of color get paid fairly
