GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Amazon cuts paid COVID-19 leave for workers in half Pandemic benefits are sunsetting everywhere. B. Menegus @bryanmenegus January 7th, 2022 Brendan McDermid / reuters Amazon, the second-largest employer in the US, announced today that it would be slashing its paid leave policies for workers forced to quarantine in half. The policy, instituted in March … Continue reading Amazon ends paid COVID-19 leave policy for workers
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics. Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Amazon Paid Clicks Identify These Real-World Trends by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2022 An analysis of the paid clicks trending upward on Amazon today can identify completely different consumer spending habits from two years ago when the Centers for Disease Control and Prevention (CDC) designated the COVID-19 virus as a pandemic. Lifestyle … Continue reading Amazon Paid Clicks Identify These Real-World Trends
Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
By Moises Mendez II February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday. Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting
Apple to offer paid parental leave and more sick days to retail employees Apple Store workers have complained of subpar working conditions during the pandemic A. Khalid @askhalid February 9th, 2022 Noah Berger / reuters Apple will expand benefits for all of its retail employees in the US, beginning April 4th. Bloomberg reports the new … Continue reading Apple to offer paid parental leave and more sick days to retail employees
Organic Is More Valuable Than Paid Search, Per Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2022 Terakeet has released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the impact of organic search to paid search, as well as other marketing … Continue reading Organic Is More Valuable Than Paid Search, Per Study
Garry Grant December 13, 2021 Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s … Continue reading What is Paid Media? Paid Media Can Help Drive Revenue.
