Tag Archives: Packaging

Why Product Packaging Design is Important to Ecommerce Success

Michael Ugino — March 8, 2019 — March 8, 2019 Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed … Continue reading Why Product Packaging Design is Important to Ecommerce Success

Product pages are the new packaging: Think beyond lower prices to win online

Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018  When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online

The Best of Beverage Packaging for Small Businesses

by Victoria Vessella June 27, 2016 Follow @v_vessellaJune 27, 2016 The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering high-quality products, having unique packaging is one way to attract consumers and generate buzz about your brand. Small businesses and startups often do not have the luxury … Continue reading The Best of Beverage Packaging for Small Businesses

Top 5 Packaging Options to Help You Make Your Customer’s Product Experience More Memorable

by Marina Iermolaieva June 12, 2016 Follow @MareaquaJune 12, 2016 One of the biggest issues with online business concerns is coming in touch with their consumers in a more direct way. You do not have a shop, where you can welcome them and lure them with your fancy decor, well-organised show pieces, welcoming and knowledgeable … Continue reading Top 5 Packaging Options to Help You Make Your Customer’s Product Experience More Memorable

6 Essentials For Effective Product Packaging Design

by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 Choice of product packaging design is essential to its success in the marketplace Eye-tracking research done with regard to consumers shopping behaviors indicates that most purchasing decisions are unthinking and instinctive; color, shape, and location … Continue reading 6 Essentials For Effective Product Packaging Design