September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected. … Continue reading How to make decisions you can stand behind regardless of the outcome
Disney Strikes Outcome Measurement Deal With EDO by Wayne Friedman , January 25, 2023 As part of its Tech & Data Showcase event on Wednesday, Disney Advertising announced a measurement deal with EDO to offer engagement/outcome metrics for all its streaming platforms — starting with Hulu. This is an expansion of an EDO deal, says … Continue reading Disney Strikes Outcome Measurement Deal With EDO
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Johannes Geske — December 13, 2019 Introduction The purpose of Scrum is to maximize product value by delivering a potentially releasable “done” increment through Sprints. While the Development Team is responsible for delivering the increment, the Product Owner is responsible for maximizing value by deciding about the content and the order of the Product Backlog. … Continue reading Outcome Mapping & Scrum: The Story of Amazing Decisions
Khoa Doan Tien — August 11, 2019 — August 11, 2019 Many years ago, I questioned myself about what makes a software product successful and what makes it fail. In project management, I observed that even we deliver the project within budget, scope, and time, it still has the jeopardy to be failed when launching … Continue reading Input, Output and Outcome
Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Marc MillerJuly 24, 2015 Control the Outcome Remember—you are not in control when you are in a job search! You do not control: When companies create new positions When positions open up due to a person leaving How fast a company proceeds in the hiring process Whether a recruiter or hiring manager gives you feedback … Continue reading Stop Trying to Control the Outcome – The Negotiator Job Search
