Tag Archives: others

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others →

How to tell a compelling story to motivate others

Motivation

By Nathan Furr and Susannah Harmon Furr August 24, 2022 Stories awaken possibility because they inspire curiosity and help us imagine what might be possible. Ursula K. Le Guin, one of the great science fiction writers, wrote stories to “dislodge my mind, and so the reader’s mind, from the lazy, timorous habit of … Continue reading How to tell a compelling story to motivate others →

Authors Guild And Others Blast Internet Archive’s Lending Library

Internet Search Guide

Authors Guild And Others Blast Internet Archive’s Lending Library by Wendy Davis , Staff Writer @wendyndavis, August 19, 2022 The nonprofit Internet Archive is comparable to the original Napster, and a digital book lending program run by the nonprofit is similar to “the most flagrantly illegal pirate websites.” At least that’s what the Authors Guild, National … Continue reading Authors Guild And Others Blast Internet Archive’s Lending Library →

Microsoft, Meta And Others Create Metaverse Standards Forum

Technology Transformation

Microsoft, Meta And Others Create Metaverse Standards Forum by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2022 Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse technology to foster open, interoperable standards for augmented and virtual reality, geospatial, and 3D technology. The Metaverse Standards Forum, … Continue reading Microsoft, Meta And Others Create Metaverse Standards Forum →

How to Make Six Figures Referring Business to Others: Here’s How

Business Improvement

How to Make Six Figures Referring Business to Others: Here’s How Due / 31 Mar 2022 If you’re looking to make some extra cash on the side, you should definitely consider referring people to businesses. It is pretty much like free money. For example, over the weekend I received a promo email from Acorns. … Continue reading How to Make Six Figures Referring Business to Others: Here’s How →

L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year

L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year by Laurie Sullivan @lauriesullivan, April 8, 2022 Pinterest has expanded its Creator Fund program to offer more creators the opportunity to grow, connect and succeed on the platform. Through cash grants, ad credits and equipment, Pinterest will more than double its investment into the Fund … Continue reading L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year →

What’s the Secret to Employees Who Are Engaged, Productive, and Energize Others?

Employee Productivity

Sarah Deane November 16, 2021 I have worked with a lot of organizations that are trying to achieve better employee engagement, better employee well-being, and higher levels of productivity. One thing that I have seen to be a common thread is that they can be so focused on some “number” that they think measures one … Continue reading What’s the Secret to Employees Who Are Engaged, Productive, and Energize Others? →

The Secret to Motivating Others (Without Carrots or Sticks)

Sales Guide

Amy Drader September 6, 2021 Abstract vector created by vectorjuice – www.freepik.com My first leadership job was when I was 24. I was a Selling Manager in a large department store. I managed a 40-person retail sales team, Men’s Sportswear, and became well-versed in the customer who loves a good Polo shirt and a pair … Continue reading The Secret to Motivating Others (Without Carrots or Sticks) →

Helping Others Helps Your Business

Business Development

Barry Roos January 2, 2021 I recently had a few cases where I had the opportunity to charge for services and projects clients were looking to get done. In each case I had a choice to make. I’d like to think I did the right thing in all 3, though some would disagree. Here are … Continue reading Helping Others Helps Your Business →

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

Website Special Guidelines

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others →