by Jess Hall April 25, 2016 Follow @ImageWorksApril 25, 2016 Creating a compelling video is a step in the right direction – especially in today’s marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. There are several steps you can … Continue reading Organic Ways to Market & Improve Your YouTube Presence
by Genia Stevens April 6, 2016 Follow @geniastevensApril 6, 2016 Google’s click-to-call is a form of web-based communication usually implemented on websites. To initiate communication, a person visiting a website simply clicks on an object, such as a picture, button or text, to request an immediate connection via phone call, VOIP, or text. [Image via … Continue reading Will Google’s Click-to-Call Change the Organic Search Game?
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Winston Burton on March 30, 2016 nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. … Continue reading The real impact of Google’s new paid search ad layout on organic search
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. Jim Yu on March 23, 2016 Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners … Continue reading Evangelizing organic search success: 5 steps to elevate performance
by Jessica Bowers March 23, 2016March 23, 2016 Ever wondered whether organic or paid search is better for your company in the long run? Hint: the answer may surprise you. You’ve spent a lot of time carefully crafting your latest lead generation campaign. It’s well-researched and nicely-designed. You are confident this piece will bring in … Continue reading Organic Search Vs. Paid Search: Which is More Beneficial for Your Company?
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. Clay Cazier on March 14, 2016 at 4:00 pm Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by … Continue reading Calculating The Value of Organic Traffic
by Susan Gilbert February 22, 2016 Follow @SusanGilbertFebruary 22, 2016 Use Facebook Audience Optimization to Better Target Your Page Audience Attracting people who are most likely interested in your posts has been a challenge over the last few years for Facebook Page owners. But a new feature aims to help solve that problem, along with … Continue reading Improve Your Organic Page Reach With Facebook Audience Optimization
By Bernadette Coleman February 10th, 2016 Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are doing it. If you aren’t aware what others in … Continue reading Study The Competition To Rank Higher In Organic Search
by Tim Matthews February 2, 2016 Follow @timmatthewssvFebruary 2, 2016 I was in a meeting recently with a web design agency. We were discussing a new site, and how we would be generating leads, when he made the following comment, “Of course, you want to get lots of that free organic traffic.” I thought to … Continue reading Organic Traffic Isn’t Free: How to Dispel This Common Misconception
by Justin Herring January 25, 2016 Follow @justincherringJanuary 25, 2016 The internet has evolved over the years. Search engines have as well. Where Yahoo once garnered most of the attention as the go-to search engine, we are now more familiar with Google as the one that most tend to prefer. Once upon a time, you … Continue reading How to Drive Organic Traffic Without Ranking in Google’s Top 10
