Tag Archives: Organic

Why Organic, Not Paid Impressions Are The Currency For AI Citations

Search Engine Optimization

Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are The Currency For AI Citations →

Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations

Search Engine Optimization

Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations →

Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot

Search Engines

With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone. By Brightspot March 9, 2026   If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the … Continue reading Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot →

What are the important metrics to watch as organic search traffic evolves?

Search Strategies

You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves? →

Average LLM visitor worth 4.4x organic search visitors

AI Language Models

With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision. Mike Pastore on June 13, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 … Continue reading Average LLM visitor worth 4.4x organic search visitors →

Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries

Search Traffic Generation

Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2023 From social to email, paid, video and organic marketing, marketers are tasked with staying on top of a growing number of channels that drive traffic, but organic search remains the most cost-effective and impactful … Continue reading Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries →

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies

Acquisition Guide

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies Nate Nead / 22 Dec 2022   Entrepreneurs can be both built and born. The same is true for the businesses themselves. Some are born organically, and some grow inorganically. There’s no single right or wrong strategy for growth. When it comes to … Continue reading Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies →

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