Trends marketers should be paying attention to in the year ahead. Ginny Marvin on June 1, 2018 Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges … Continue reading Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Get more from your PLA ad spend by out-thinking your competition. As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. … Continue reading Six Google Shopping opportunities you may be overlooking
David Kiger — April 27, 2018 Follow @davidkiger — April 27, 2018 The annual National Small Business Week is April 29 through May 5, and features a variety of educational activities led by the U.S. Small Business Administration. There’s a lot to acknowledge when it comes to small businesses. Take this whopping statistic from the … Continue reading National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow
Tom Martin — March 28, 2018 Follow @TomMartin — March 28, 2018 How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? Here … Continue reading How To Track Dark Social Sales Prospecting Opportunities
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018 In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Ryan Shelley on January 10, 2018 Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and … Continue reading Best practices for qualifying your link opportunities
Colleen McKenna — January 4, 2018 Follow @Colleen_Intero — January 4, 2018 StartupStockPhotos / Pixabay Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar … Continue reading LinkedIn: The Numbers and Opportunities Don’t Lie
Maja Orsic — November 9, 2017 — November 9, 2017 For better or worse, our unconscious biases bolster our emotional responses. These biases “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” writes UCSF’s Office of Diversity and Outreach. Think of them as stereotypes you’ve accidentally internalized—automatic preferences … Continue reading 14 Opportunities to Address Unconscious Biases in the Modern Workplace
By Aleh Barysevich November 7th, 2017 When it comes to SEO, change is the only constant. No wonder it’s tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster than you get a chance to adopt them. In the … Continue reading 7 Top SEO Opportunities For 2018
Mark Miller — October 11, 2017 Follow @MMtwopointfive — October 11, 2017 Mediamodifier / Pixabay In 2017, eCommerce sales are expected to grow to a staggering $ 2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only … Continue reading 4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities
