The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations
Tag Archives: Operations
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
5 don’ts in marketing operations
There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do. Steve Petersen on July 13, 2023 There are plenty of articles about what one should do in marketing — best practices, hacks, tips, tricks and so on. However, sometimes it is helpful to think … Continue reading 5 don’ts in marketing operations
Why is Anchor Brewing Co. closing? San Francisco icon halts operations after 127 years
By Associated Press July 12, 2023 San Francisco’s 127-year-old Anchor Brewing Co. will shut down after years of declining sales, citing tough economic conditions. “We recognize the importance and historic significance of Anchor to San Francisco and to the craft brewing industry, but the impacts of the pandemic, inflation, especially in San Francisco, and a … Continue reading Why is Anchor Brewing Co. closing? San Francisco icon halts operations after 127 years
A 5-step guide to retiring martech tools without disrupting operations
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations
How to Add Efficiency to Your Side Hustle Operations
How to Add Efficiency to Your Side Hustle Operations Calendar / 03 Mar 2023 Let me introduce you to a fellow side hustler… Caitlin lives in Washington and works 40-hours per week as a Teller for a local financial institution. While she enjoys her job and the people she works with every day, she … Continue reading How to Add Efficiency to Your Side Hustle Operations
MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need. Constantine von Hoffman on January 26, 2023 at 2:23 pm | Reading time: 3 minutes Marketing operations is what makes the magic happen. These are the folks … Continue reading MarTech’s marketing operations experts to follow
Customers want things faster and cheaper. Can logistics operations keep up?
By Kolawole Samuel Adebayo October 20, 2022 E-commerce, as you’ve probably heard, is surging. Buoyed by the pandemic, the sector has shown little sign of slowing down even as the world has opened back up. In fact, estimates suggest U.S. retail e-commerce sales will top $1 trillion this year, up 9.4% over 2021. The question … Continue reading Customers want things faster and cheaper. Can logistics operations keep up?
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022 Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned
How is marketing operations evolving?
Where should the people who manage and run martech fit in the organizational structure? Tony Byrne on July 22, 2022 Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for … Continue reading How is marketing operations evolving?
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