Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations
Tag Archives: Operations
Building a future-ready marketing operations team
Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations. Greg Kihlstrom on November 13, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Continuous improvement and innovation: Successful customer journey operations
Cruise puts robotaxi operations on pause following California license suspension
Cruise puts robotaxi operations on pause following California license suspension The company says it’s looking to ‘rebuild public trust.’ Mariella Moon Updated Fri, Oct 27, 2023 ASSOCIATED PRESS Cruise has paused all its driverless operations, the company has announced on LinkedIn and X. The GM-backed self-driving firm explained that it’s taking time to examine … Continue reading Cruise puts robotaxi operations on pause following California license suspension
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
5 don’ts in marketing operations
There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do. Steve Petersen on July 13, 2023 There are plenty of articles about what one should do in marketing — best practices, hacks, tips, tricks and so on. However, sometimes it is helpful to think … Continue reading 5 don’ts in marketing operations
Why is Anchor Brewing Co. closing? San Francisco icon halts operations after 127 years
By Associated Press July 12, 2023 San Francisco’s 127-year-old Anchor Brewing Co. will shut down after years of declining sales, citing tough economic conditions. “We recognize the importance and historic significance of Anchor to San Francisco and to the craft brewing industry, but the impacts of the pandemic, inflation, especially in San Francisco, and a … Continue reading Why is Anchor Brewing Co. closing? San Francisco icon halts operations after 127 years
A 5-step guide to retiring martech tools without disrupting operations
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations
How to Add Efficiency to Your Side Hustle Operations
How to Add Efficiency to Your Side Hustle Operations Calendar / 03 Mar 2023 Let me introduce you to a fellow side hustler… Caitlin lives in Washington and works 40-hours per week as a Teller for a local financial institution. While she enjoys her job and the people she works with every day, she … Continue reading How to Add Efficiency to Your Side Hustle Operations
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