By Adrienne Russman and Lauren Paul July 29, 2022 In response to the recent decision by the Supreme Court that has allowed a growing list of state-level anti-abortion laws, a growing list of employers—from large corporations like Amazon to smaller companies like Patagonia—have announced that they will help their employees pay for travel expenses related … Continue reading What we lose when our jobs are the only safety net
89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems
B2C and B2B companies are equally poor at compliance. Constantine von Hoffman on July 27, 2022 Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). The rest of the … Continue reading Only 11% of US businesses fully comply with CCPA privacy law
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. Pamela Parker on May 13, 2022 There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside … Continue reading Do it once (and only once) with workflow automation
By Stephanie Vozza March 16, 2022 Why say “that’s odd,” when you can say, “that’s an anomaly”? Maybe it’s because you’re trying to look more intelligent. A study by the education platform Preply, found that nearly three in five people have used complex vocabulary to appear smarter. Often, it’s to make an impression. … Continue reading Using big words can make you look smart, but only if
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2. Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization
Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal
Arik Hanson November 20, 2021 A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle decision for me as I wanted to get healthier about my eating, take my workout routine to the next level and work in a spot that wasn’t my home office. … Continue reading Your Social Media Marketing Can Only Impact So Much
