Tag Archives: Only

Canva only hires people with these 2 traits—why they matter amid the AI shift

June 16, 2026 Canva only hires people with these 2 traits—why they matter amid the AI shift BY Jennifer Mattson As artificial intelligence disrupts the workplace, there are still two human traits every employee needs to succeed, according to Canva’s chief people officer, Jennie Rogerson. Rogerson shared those traits at Charter’s New Employer Brand Summit last … Continue reading Canva only hires people with these 2 traits—why they matter amid the AI shift →

AI can scale B2B sales, but only people can build trust

B2B Sales

Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. By Scott Gillum Published on May 26, 2026 Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond … Continue reading AI can scale B2B sales, but only people can build trust →

Why most marketers are still only experimenting with AI

Marketing Testing

Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. By Constantine von Hoffman March 6, 2026 If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data … Continue reading Why most marketers are still only experimenting with AI →

Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty

Loyalty Programs

Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty Rachael Davies Suswati Basu Tennessee Action 24/7 has announced it will cease operations, effective immediately, thanking its users for their loyalty. The sportsbook, the only one officially licensed in Tennessee, has shared an update on its website that … Continue reading Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty →

What ‘Sent from my . . .’ in your emails says about you

Email Privacy

November 24, 2025 What ‘Sent from my . . .’ in your emails says about you

Why your martech still feels like a cost center — and how AI changes that

Marketing Technology

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that →

Big Tech’s old revenue playbook is dead. Shared value is the only path forward

Revenue

September 20, 2025 Big Tech’s old revenue playbook is dead. Shared value is the only path forward Stop extracting value from your users and start partnering with them.

Marketers are drowning in tools and content, and only orchestration can pull them out

Marketing Mistakes

Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out →

Why active sponsorship is the only way to make AI work

AI Challenges

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work →

If you only invest in what converts, you’re undervaluing what works

Conversion Optimization

Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works →