Kaitlyn Hammond — September 26, 2017 — September 26, 2017 rawpixel / Pixabay While most e-commerce website owners worry about maintaining a positive online reputation, many brick-and-mortar companies that don’t sell goods online don’t think that is something they need to worry about. The truth is that way of thinking is false, and can seriously … Continue reading How to Boost Your Online Reputation in 3 Easy Steps
Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017 If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers
Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You hope your customers feel the same … Continue reading 5 Ways to Proactively Improve Your Online Reputation
Peter Sheldon — September 14, 2017 Follow @magento — September 14, 2017 justyre / Pixabay Uber may have disrupted the transit industry, but how is it impacting the world of digital commerce? Here are four ways the ride-hailing service is affecting everyone’s business. 1. Effortless Buying The first thing Uber did was make the ride-hailing … Continue reading The Uberification of Online Shopping is Upon Us
Renzo Costarella — September 10, 2017 — September 10, 2017 Selling products online is no easy task. After spending months if not years developing your online storefront you’ll probably have high hopes of high traffic and revenues. If that’s not the case, you’ll want to ask yourself some key questions before moving forward. Here are … Continue reading 3 Key Questions for Any Online Business Owner
Pauline Jakober — September 8, 2017 Follow @GrpTwentySeven — September 8, 2017 Not long ago, one of my clients asked me to make sure their paid search ads weren’t displaying on sites featuring hate, fake news or extremist views. This is an entirely reasonable request, of course. Most advertisers don’t want their brand, products or … Continue reading It’s 10 o’Clock… Do You Know Where Your Online Ads Are?
Mary Planding — September 8, 2017 — September 8, 2017 photoshopper24 / Pixabay With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners. Yet the variety of choices (also constantly changing), often leads to a sense of overwhelm and frustration … Continue reading Help Your Business Grow – 6 Tips to Effective Marketing Online
Jim Bilello — August 30, 2017 — August 30, 2017 According to Google at their recent Partners Connect, 54% of shoppers plan to start shopping the day after Halloween and 1 in 3 of all holiday ecommerce sales will come from mobile (Partners Connect and eMarketer combined data). “Ho hum” you say. “I know mobile … Continue reading Online Shopping Trends and Insights
Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search
Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition
