Tag Archives: Online

Online marketers are 21% sexist … even when they’re women

Online Marketing

Apparently, the tech-industry brogrammer culture has no stranglehold on sexism, as Internet marketers routinely devalue women’s work by an average of 21 percent. That’s according to search-marketing firm Wordstream, whose CEO Larry Kim just outed his customers’ biases. Kim compared how successful his female colleagues’ work is with how successful his clients perceive them to be. … Continue reading Online marketers are 21% sexist … even when they’re women →

LiNC 14 social media conference: five key takeaways

Social Media Utilization

Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week.  The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways →

Online Marketing Brings Businesses Quality, but Offline Brings Quantity

Online Marketing, Small Business

Internet marketers who bash out products and sell them to hundreds of thousands of other Internet marketers seem to have it made. Indeed, their own pictures of themselves working on the beach or standing beside their luxury car are widespread online. It all appeals to the “get rich quick” community. Most Internet marketers are actually … Continue reading Online Marketing Brings Businesses Quality, but Offline Brings Quantity →

Demystifying Online Marketing For Local Business Owners

Online Marketing

It’s no secret that consumers are changing the way they discover and interact with local businesses. People have shifted away from traditional media and now increasingly rely on digital resources, such as mobile search, online directories, review sites, email and social media. For local business owners who operate on tight budgets and typically without access … Continue reading Demystifying Online Marketing For Local Business Owners →

Internet Marketing Tips – Being an Online Entrepreneur Is About More Than Just Making Money

Internet Marketing, Online Sales

There is much more to Internet marketing than just making money. You will want to think about your emotional and psychological health, in addition to your financial health. Working from home as an online entrepreneur will change your life completely, and this can be an amazing experience for anyone who wants more from their life. … Continue reading Internet Marketing Tips – Being an Online Entrepreneur Is About More Than Just Making Money →

Random Posts on