Brian WallaceJune 8, 2015 Have you ever googled your own name to see what comes up? Go do it now, we’ll wait. Did you get some unexpected or irrelevant search results? That’s why it’s so important to maintain your online reputation, especially if you are wealthy or influential. If you do any philanthropic work, you’ll … Continue reading How Do The Wealthy Manage Their Online Reputations? (Infographic)
Robert JanisJune 7, 2015 So you’ve started your own home business. Congratulations! Becoming an entrepreneur is an exciting moment, whether you’re a stay at home parent looking to make a little extra money, a twenty-something just out of college with an idea that can’t be beat, or a retiree who is looking for a change … Continue reading Tips for Marketing Your Home Business Online
Colm BarryJune 7, 2015 I recently had a conversation with a friend of mine who works in an accountancy firm here in Dublin. His firm was looking at creating some basic videos around their products and services. After doing some research, they ran into a problem. The issue he was describing is exactly the same … Continue reading Using Online Video To Promote Your Accountancy Firm
How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices. Shari Thurow on June 5, 2015 One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to Wikipedia, a nomenclature is a system of names … Continue reading How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
Lucy HollowayJune 3, 2015 The way in which consumers shop and access information is a totally different animal to what it was 10 years ago. The world has changed, and so have customers, no longer forced to accept what is imposed on them by industry. Gen Y in particular is keen to find the best … Continue reading May Contain Trace Amounts of Nuts – Cheap Online Multi-Channel Technologies, It’s a Jungle Out There
Patrick GroomeJune 1, 2015 How could this cute fella be a problem? If there’s one element of community management you’re going to hear about, it’s trolls. There are countless articles about them, and how to deal with them. It’s clear that trolls are a key facet of community management in popular culture and that the … Continue reading Trolls Aren’t The Real Problem With Online Communities, So What Is?
Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers
Erin P. FriarMay 22, 2015 Online reviews can be a tricky area for businesses. Overwhelmingly, online sentiments about businesses are reflecting on a negative experience. Positive comments do appear, and those can be invaluable towards the health of brand. The real truth behind online comments, good or bad, is that business leaders should encourage them. … Continue reading 3 Reasons To Start Encouraging Online Reviews Now
Germany KentMay 19, 2015 Being on Twitter means connecting to millions: about 288 million active users a month. That’s a good thing, so long as you’re using this social media platform right. To establish a presence, gather a community of like-minded peers, colleagues and friends, and extend your network (and influence) takes empathy, creativity, enthusiasm, … Continue reading 5 Tips for Optimizing Your Twitter Feed and Thriving Online
Steve HammMay 19, 2015 Landing page optimization is an underrated aspect of online marketing. If you want to give customers an efficient option to learn about your business and your products, then you need to include a landing page on your website. There are multiple types of landing pages. Businesses often include product-centric ones to provide consumers with … Continue reading Landing Page Optimization: The Underrated Online Marketing Practice
