Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers
One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021 Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018 In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says
One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data
