Tag Archives: Olympic

5 Ways Your Small Business Can Capitalize on Olympic Hype

by Christine Watts Follow @IOUFinancialAugust 16, 2016 If you haven’t noticed, its Olympic season in Rio. If you have noticed, you are armchair-clutching, edge-of-your-seat watching, and stand-on-your-feet rooting for your favorite athlete to win gold and set him or herself apart from the competition. If you also are a business owner, you may be able … Continue reading 5 Ways Your Small Business Can Capitalize on Olympic Hype

Going For Olympic Gold In Digital Marketing

by Krista DiBiccari, Op-Ed Contributor, July 1, 2016 Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of the Democratic and Republican conventions will dominate the news media this summer. Savvy political media buyers from both campaigns, as … Continue reading Going For Olympic Gold In Digital Marketing